Social Media
The Importance of Tracking Links To Measure ROI
My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more.
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When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.
In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.
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Future Media Concepts: A Glimpse Into MY Future
This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.
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My experiences with social media and interning…
Seems like I’ve come a long way from when I first started my internship in December 2012 to where I am now. I began an internship where my position was Social Media Marketer. I helped with all aspects of starting the sites and making them live so once it was over I thought it would be a piece of cake because it’s social media and who doesn’t love and use social media anyway? Well the problem with social media, as many people know, is that it is pretty addicting! I would spend a lot of time searching on the web for articles and relevant news that related to my company to put on the Facebook and Twitter sites. Then, I would actually put up the posts and tweets in a timely matter. Since it was a new Facebook and Twitter, I became obsessed with checking to see how many new friends or followers we would get – to a point where I would be doing another task but every five seconds I wanted to click back over and see how people saw the posts or how many new people are using our site. It started to become distracting!
Since I was already always on social media, that made me want to open my own sites as well plus with the mixture of endless complimentary coffee my hyper-ness would keep me on the sites excessively! I realized I did enjoy the building of the social media sites itself and also sporadically checking in on the new followers and interactions however it made me realize that I do not want to spend my days on the social media sites all day. From there I changed around the type of work I was assigned to so now I do a lot more of the planning aspects to new projects, which I really enjoy! Social media is always fun but the constant looking at a screen of people talking to each other started to not be for me. However, this was a great thing to find out.
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Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
Branding Yourself on LinkedIn
Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.
I’ll Take the Small Agency Roll Please
This past week I completed my first week of my second internship at Maiden Media. Three words: I Love It! It’s a small shop tucked away in the chic-ness of Olde City but once you step inside you quickly realize there is nothing small about Maiden Media. A creative agency that focuses on digital media (websites, social media, and creative) Maiden Media is for those who thrive on hash tags, gifs,apps, trending topics and javascript. Initially, I was worried about how I would fit, but that quickly faded after the first few days.
Ms. Brown is Coming!
Super Bowl 2012
So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!)
Keep up with the What’s Up of Social Media: Mashable.com
Why should we as aspiring advertisers keep up on the latest trends and happenings in the world of Social Media?
Social media sites reign as the most popular online hangouts. Americans spend 23% of internet time on social networks, no other online activity comes close. The closest is online games with 10.2%. 2 Billion people are online, and Internet use has increased by 121% in the past 5 years which means people are spending large amounts of time online and thus large amounts of time on social sites. They are accessing these sites through their tablets, smart phones, and on their computers. Online and on social media sites is where people are, and as a result, it is where advertising is going. Trend analyst Optify predicts businesses who turn to social media for advertising will have a greater ability to reach consumers in 2012. According to business insider advertising within social networks is expected to reach $5 billion this year. By 2013, it could be a $10 billion business. (read: Small Biz New Year’s Resolution: Improve Your Social Media Presence)
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A Rewarding Foursquare
I know Sheryl is getting tired of my posting from my native blog Popflys, but I just had to share this one.
Developed around the framework of Foursquare, the app Turf basically “gamifies” the experience with rewards and social interaction beyond checking in. I might actually start playing this if there are a decent amount of locations in Philly.
A Facebook Campaign So Good, Facebook is Jealous.
I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr.
SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!
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Social Media Monopoly
The first word that came to my mind when I read the first sentence of an article on BiteDaily and saw the first image of this article was the word brilliant. This is not an exaggeration, I truly was just jealous of someone else being able to come up with such a good idea that I wish would have entered my mind at some point with all of this social media floating around in my personal world on a daily basis.
Target: Behind the Bullseye
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday campaign not too long ago. Watching the brand’s evolution from alternative discounter to national superstore, one has to wonder how it was possible. Target created a PR spin on discounted goods. People who could afford to, were in love with the shopping experience of an upscale department store. From intricate fixtures to elegant displays, it was very much an “in the moment” sort of thing. Think of retail therapy. Target took the approach that people with less money wanted good quality items as well. The trick was to convince people with more money that they weren’t getting an inferior product because they are predisposed to perceived value. I’ve heard a saying that goes like this, “It’s not how much you earn, but how much you save.” Target made it hip to be thrifty. As it gets harder to squeeze a dollar, consumers have lowered their guard against discounters. It’s hard to deprogram the mentality that, “if something costs more it must be worth more.” Right? We live in a consumerist society and given the shaky economy many backs are against the wall.
Social Media in Action
Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them.
This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The idea here is not to promote yourself or your products but instead to offer customers a benefit and value for following your brand. This in turn can help with customer loyalty and maybe even word-of-mouth advertisement.
Being a jerk online spills over into being a jerk in public!
It’s funny that, one of the great powers of the internet is anonymity. People write things online that they wouldn’t dare say face-to-face to anyone. They’d be too embarrassed to act like that in public, but because there is little or no consequence, this type of behavior runs rampant online. Now…what if all of a sudden those same people felt absolutely no shame and decided it was okay to act like that offline?
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