A PR/Marketing Intern’s Journey in the World of Small Business
Working at Flourish Coworking Space has provided me with valuable experience in marketing and public relations. In my role, I’ve been primarily focused on planning events, promoting them to our target audience, and crafting compelling advertisements. Working with Laura DiFrancesco, I initiate the event planning process by discussing the event concept and scheduling. Once finalized, I transfer these ideas into Eventbrite listings, complete with cover photos I created.
Then, I type out marketing plan to figure out all the key elements I need to do to determine optimal timing and content for promotional efforts to to have a successful event. This includes not only social media posts but also personalized invitations to key individuals or groups. Additionally, I take responsibility for logistical aspects such as estimating attendance numbers, compiling supply lists, and setting prices to ensure smooth event execution. One aspect of my work that I particularly enjoy is creating engaging stories and reels for our Instagram audience.
Through this internship, I’ve gained hands-on experience in all facets of marketing and PR, equipping me with invaluable skills for my future career endeavors. Other specific things I learned from this internship area:
- Strategic Planning
- Identifying Target Audience
- Utilizing Digital Tools such as Eventbrite, Canva, Instagram, Facebook, Linked In, & Alignable
- Event Logistics
- Organization
- Communication
Overall, my experience at Flourish Coworking Space has provided me with new knowledge in the professional world and gave me a deeper understanding of marketing and PR principles.
Hi Mariella! It was wonderful reading about your role at Flourish Coworking Space! It sounds like this has been an extremely well-rounded experience, providing you tons of insight on all the different aspects that go into advertising. The ability to create and develop material that resonates with your audience is so fulfilling and makes all the hard work worth it! I would love to connect with you so I can stay up to date with all the amazing work you are yet to do! 🙂
I was also wondering if there were any highlights you liked about specifically working for a small business!
Exploring the small business space has been something I really want to experience before I graduate, and this post confirmed that! Event planning offers an extensive, but invaluable, opportunity to review all phases of both strategic marketing and advertising efforts. At Temple, I have assisted in event planning efforts for my SPO, TU-AMA, including an annual professional conference. What I find especially rewarding is seeing the results, such as event attendance, as well as all creative efforts falling into place. In the case of small businesses, I’m sure you have seen the results of your work especially shine. I’m curious to hear more about what kind of events you planned over the course of the internship, as a co-working space offers a diverse range of opportunities. Did any of your efforts create results you maybe did/did not anticipate?
I appreciate hearing about your time at Flourish Coworking Space. Your marketing and PR internship is relatable to me as I have experience organizing and promoting events at Metro Esports. Creating compelling content for social media, particularly on platforms like TikTok and Instagram, has been enjoyable and successful in drawing a younger audience to our gaming events.
I also really enjoyed your focus on strategic planning and identifying the target audience. In my experience, targeted social media campaigns have significantly boosted event participation and engagement. You might also consider the impact of feedback from event participants, as post-event surveys provide valuable insights to improve future events and better cater to our audience’s preferences.