Magazine
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
Comm Arts; A Must Have Subscription
One thing us advertising students have learned time and time again is that magazine and print-based-medium subscriptions are becoming an outdated media outlet. In the new age of iPads, podcasts and blogs, there are very few reasons for us, or anyone to commit to having a hard copy of our favorite publications sent to us by snail mail. But I have found my exception; Communication Arts.
My Tribune to Photoshop.
Revel Print Ad1
I continued to look through Philadelphia Magazine and I came across an advertisement for a new resort in Atlantic City called Revel. The advertisement caught my attention because the advertising was very different. It had 6 series of advertisement focusing on the different parts in the resort. It has a main advertisement that shows different parts that relate to this specific resort. As you turn the pages you can see the campaign with different images and copy.
History Repeats Itself.
Scion IQ Print Ad
This week I took a look at GQ April 2012 issue (the “special issue”). In it, there are tons and tons of advertisements and things that men need in the year 2012. When looking through the magazine, I found something really different. I came across a 1 page spread advertisement for Scion IQ. I never actually saw the car myself, but from the looks of it, it looks tiny. I guess through their research to find a way to campaign their vehicle, I think this question came up. Because the car is so small, doesn’t it seem like if you get into an accident once, you might get killed? I think that’s why they created this campaign for their airbags. If you see the spread, you can see that the car features 11 airbags.
It’s Complicated
GQ Layout April 2012
I continued to look through the April issue of GQ magazine. The “special issue” consists of 100 different “hot” things in the year 2012. They have everything from all the best clothes to tips on how to do everything better. I’ve been looking through the magazine layouts for GQ for years and when they tend to have a lot of information packed into an issue, it kind of looks overwhelming.
Difference=Good?
Glamour Magazine April 2012
Cosmopolitan Magazine April 2012
I was walking around this past weekend and saw on the newsstand an interesting magazine cover. I talked about this in the past but I constantly see magazine companies playing around with their magazine covers. The Glamour Magazine has issued their April 2012 issue with Lauren Conrad with untraditional looking magazine covers. Usually we see magazine covers to be more organized or possibly chaotic but we don’t usually see magazine covers like the one from Glamour Magazine.
Sex Sells. Right?
After looking at the Glamour Magazine cover, I was thinking about something. Nudity. We see from time to time magazine covers with nudity. I understand that sex does sell and it gets the reader to buy the product. But my initial thought was that, why would there be nudity of women in a magazine cover for women. (and for men as well) So I started digging around and I remembered couple nude magazine covers.
Too Boring.
Detail Magazine Advertisement
Ray Ban Previous Campaign
I continued to look through Detail Magazineand found something interesting and very different. I don’t know if any of you followed Ray-Bans print advertisements but they had series of Ray-Ban campaigns. There had series of interesting campaigns done by the brand Ray-Bans but in the Detail Magazine, I came across an advertisement for sunglasses and it seemed a bit off.
A Good Kind of Sweat
Gillette Print Ad
This week, I took a look at the April 2012 issue of Detail Magazine. In this magazine I found an advertisement that I’ve seen many times before. I was thinking about whether or not I should talk about this advertisement but I am in a very simple advertisement kind of mood. So, the advertisement that I am talking about is for Gillette body wash and deodorant. It’s their odor shield line where it’s meant for people who sweat a lot. Men are prone to sweating a lot because most of us are very active. We play sports and are constantly at the gym trying to look good.
Unconventional
Target Print Ad
This week I decided to take a look at Women’s Health magazine. I don’t particularly look at Women’s Health but I decided since I looked through Men’s Health, I would do the same for all the women out there. In the current issue of Women’s Health (April 2012 issue), you see Kristen Bell on the cover. When looking through the magazine, I came across an advertisement for Target.
Funny Faces
LifeSavers Mint Print Ad
I continued to look at Women’s Health this week, the April 2012 issue with Kristen Bell on the cover. I found another advertisement that I thought was cool. I rarely see advertisements for LifeSavers Mints but in this magazine I came across this ad. I thought it was really cool because I think it is their 100th year anniversary. They took the 100 years into consideration when creating this advertisement because you see that with the LifeSaver Mints, they made faces for the different time periods of the past. They focused on the important years like when people walked on the moon and when hip-hop was the trend.
Ads That Don’t Make Sense.
Geico Print Ad
This week I continued to look through GQ magazine (March issue) and came across an advertisement that seemed a bit off. We all know that little lizard from Geico. Well, in this advertisement they are using their phrase “15 minutes to see how much you can save”. In the print ad that appeared in GQ magazine, they used a creative device by comparing two different things. They said “It took forever to find those perfect shades” and comparing that to how it only takes 15 minutes to see how much you can save. They are comparing the time it takes to pick out the perfect sunglasses and to find out how you can save money by switching to Geico. When I saw this, I thought it was totally bizarre because why would they ever compare insurance and saving money to sunglasses? It’s good to compare products to show exactly what you’re trying to prove however, I don’t think this was the correct way to do so.
Effects Are Cool.
True Religion Jeans Print Ad
This week, im looking at the current issue of GQ magazine. When looking through the magazine there are tons and tons of advertisement for men’s fashion. I came across an interesting advertisement for the True Religion Jeans. In this campaign they are focusing on the patriotic essence of the brand. They chose to go with the American color red, blue and white. They are representing this patriotic feel and they incorporated that into their type as well as the image. As you can see, the man is wearing a shirt that looks as if an American flag. But the interesting part is actually the man. I thought that this was actually the shirt he was wearing but I saw his head and realized it was an effect on Photoshop.
It Takes Time to Achieve Greatness
Toyota Prius Connected Print Ad
I continued to look at Mens Health March 2012 issue and I found another advertisement that I thought was interesting. It is for the new Toyota Prius V. The campaign was created by Saatchi & Saatchi and if you go to this website you can actually see how the campaign was created. I suggest that you go see it because it’s really interesting. Their goal was to show that the Prius V has more versatility, efficiency and connectivity. That’s where these three print ads came up. They are trying to show that this car can basically do anything is for versatile, efficient and connected. They portray these three different themes with three different tag lines with different objects.
Eraser Tool?
David Beckham H&M print ad
This week I took a look at Mens Health March 2012 issue. In this issue with David Beckham on the front made me think of something. As I was looking through the magazine I came across the advertisement for H&M with David Beckham. There’s been so much buzz about this advertisement because I guess girls love him (that’s besides the point). If you check out this website, it says that the David Beckham advertisement was the most talked about on social media during the Super Bowl.
SO?
Sweepstakes
On the same issue of Us Weekly (February issue), I found another advertisement that I found interesting. It was a sweepstakes advertising for Stride and Trident gum. Well, come to think of it, it may not be that interesting however, it just caught my eye because I think they did a bad job with the image. Supposedly, Stride and Trident gum are having a sweepstakes of how you can win $50. You just buy a pack of gum and you have a chance to win $50.
Design with the Product in Mind.
Tic Tac Print Ad
In the current issue of Us Weekly (February 2012 issue) with Whitney Houston, I came across an interesting advertisement. We all know and love Tic Tac. They are bite size candy/mint that you can carry around and pop one in when you want it. In Us Weekly, there was an advertisement for Tick Tac with the headline “Shake it up”.
3191 Miles Apart, continued!
Just a little update on the previous 3191 miles apart post!
3191 Quarterly: issue no. 6 is now available for you to hold in your hands!
” [the issue] includes features on cocktails, hanging plants, chocolate cake, London & Stockholm, forging, our homes, chai tea and much more”
Pay Close Attention to Detail!
This week, I am looking through People Magazine. I was interested in how these magazines that supply a great amount of publications throughout the year, seem to have very interesting advertisements. On the current issue of People Magazine (February 20th Issue) with the cover of Adele I found an advertisement that caught my attention.
All Covers Are Not Created Equal.
Glamour Magazine February 2012 issue
I came across the Glamour magazine and saw that Rachel McAdams was on the cover. But besides that, I realized there was so much copy on the cover I can barely decide what to read first. So I decided to investigate magazine covers. I looked through series of magazine covers for 2012 and I have found 4 that caught my attention.
Can you Photoshop?
As students in the creative industry, we are always challenged with our Photoshop skills by making things look just right. We learn that we need to make sure when we use the Creative Suite programs, we need to try our best. In this example, we can see that it was done very poorly.
Ms. Brown is Coming!
Super Bowl 2012
So this Sunday is THE day when we get to see the Super Bowl XLVI. When the Super Bowl comes near we know the best advertisements of the year will be making it’s appearance. If you look at Adweek, you can see the previews for some of the commercials that will be appearing. (Let me just say, it’s very interesting and funny so go check it out!)
Boost Your Confidence
Clearblue Logo
Let me start off by saying that I am a man and I don’t mean to offend or judge women. I came across a magazine that typically women enjoy. People Magazine is a magazine designed for the latest gossip and news of celebrities and people that we consider important. On the current issue of Peoples Magazine (February issue) with the cover of Heidi Klum, I saw an advertisement that caught my attention.
How Much is Too Much?
As creative individuals we always face challenges with different requirements with our schoolwork as well as our careers. We need to be flexible in order to fit in certain subjects into advertisements and layouts. We must provide the right amount of information but also make it look interesting enough to get people’s attention. We all know the infamous Volkswagen beetle advertisement with the use of white space. Created in 1959, they used a white space effectively to create depth and an interesting perspective.
Future of Dolce & Gabbana
Dolce & Gabbana spring/summer print ad 2011
We all know that high-end fashion print advertisements seem to have nothing to do with fashion. They usually portray bunch of people doing random things that seem to make no sense what’s so ever. For example, Louis Vuitton has print advertisements of people in exotic places laying down or doing things that you don’t really see in regular fashion advertisement. In my quest to investigate these high-end fashion advertisements, I looked through the February issue of Gentlemen’s Quarterly (GQ). I came across an advertisement that caught my eye.
