promotions

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over…

Share Your Summer, but Fall into Fall

  Summer always goes so fast, doesn’t it? It’s little things that start approaching in late July that grab our attention and remind us of the fact that it unfortunately doesn’t last forever. The “Back to School” commercials, fall clothes…

Promotion Machine!

What is sweet, delicious and goes great with a pint of beer? Chocolate! In fact, chocolate is a particularly great flavor enhancer when paired with certain styles of beer, especially stouts. How do I know this? I intern at a…

Kembrel Men’s Store Opening

After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and branding. Kembrel’s latest venture was opening a Men’s Shop in the midtown village. With such a small space and an…

More than a religion, more than a consumer.

What do you think of when you hear Muslim?  …Islam? Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light.  Another 45% believe Islam to be…

Wrapping up at WOGL

Sadly, my last day at WOGL is coming up, tomorrow actually!  There were many ups and downs at my internship, but overall I believe it to be a successful learning experience.  While I did have “intern responsibilities” like file invoices…

Social Media in Action

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to…