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Social Media Intern at GroupTwo

I am a social media intern at GroupTwo Advertising. The beginning of my internship with GroupTwo has been great! Since day one everyone in the agency has been very welcoming. My first day I was able to jump right into…

Are You #TempleMade?

    Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing…

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know…

Facebook Home

Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the…

Introducing Facebook Home

Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…

Gozaik: The Twitter Resume

  A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services…

Bigger News Feed, Bigger Ads.

Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting…

Google vs. Facebook

  Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various…

Social Hollywood: The Beauty Inside

I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a…

Never say No

This summer I am working at Lorel Marketing Group in King of Prussia. Lorel is a full service marketing agency that has a main focus in commerce and the healthcare industry. I am working in the interactive department that focuses…

Facebook & the Much Younger Generation

I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook. I started using Facebook when…

FACEBOOK AND TWITTER…GASP!…PRODUCTIVE????

WE ALL DO IT. Sneak onto Facebook and Twitter in the middle of doing our work. Well here is something to make you feel less guilty about it. Make it …. productive… (GASP!!…FACEBOOK, TWITTER PRODUCTIVE???) How, you ask? Use Facebook…

NO FACEBOOK… ?!

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking…

1 in every 13 People on Earth…

You can probably guess this one. The fact is, 1 in every 13 people on earth has a Facebook account. I’ve sat here trying to come up with a clever comparison to help people understand that crazy statistic, but nothing…

Facebook may help the dot.gay application

Have you heard about the .gay initiative? Scott Seitz, the CEO of dotGay, is planning to ask the Internet Corporation for Assigned Names and Numbers (ICANN) to approve .gay as ICANN’s application period begins. Facebook recently began offering the following…

Social Media, An Essay

In 2003, Mark Zuckerberg co-created a new definition for connectivity in his Harvard dorm room–He called it Facebook. He gave “people the power to share and make the world more open and connected.” Today, 500 million users worldwide are connected…

The 411 on Social Media

Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you…

Are You "In" the loop?

Social Media sites such as Myspace, Facebook, LinkedIn and Twitter have changed the way we communicate with others and the way businesses communicate with us. Nowadays, any business large or small can create a profile on a social media site…