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Are You #TempleMade?

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social media. Facebook and Twitter are easy for us to use because they cross with our personal social lives. We know how to use them because we are on them all the time any way. One tool that I think slips a lot of our minds is LinkedIn, the world’s largest professional network. The purpose of LinkedIn is for us to broadcast our professional experience to connect with colleagues, teachers, mentors, and potential employers. If used correctly, LinkedIn can be a great tool for connecting to people in our industries as well as finding and acquiring jobs. So, how can someone use LinkedIn effectively? Here are just a few tips that I’ve found through my own research and experience using the site.

Facebook Home

Facebook has found another way to take over your social life. They have just created a new experience for the HTC First phone that comes preloaded with the Facebook home page. It’s a new feature that takes over the entire home screen on your phone that enables you to view content from your social networking friends and interact right there instead of needing to go to the Facebook app. You can creep, like, and comment on photos right on your main screen. You will also have pop-up notifications, that can luckily be turned off if you find it too invading. Though if you already love the app I’m sure you’ll appreciate the social networking updates.

Introducing Facebook Home

Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream of friends’ posts and photos on your home screen. Home also allows you to continue chatting with your friends while using other apps.

Read more on Introducing Facebook Home…

Gozaik: The Twitter Resume

A friend of mine actually tweeted about this great new company today called Gozaik, a social job application only that is saying goodbye to 8.5 x 11 paper resumes and hello to job-landing digital, mosaic-style multimedia resumes. Gozaik’s services use Twitter as a way for young professionals to search and apply for jobs. Students and young professionals who utilize the service will find help in marketing themselves more effectively via their social media, something that many top employers are paying particular attention to today. The services are also given to employers who are searching for the best and brightest talent on the market.

Bigger News Feed, Bigger Ads.

Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting entirely of photos, events, music-related content or brand specific content from brands you like or public figures that you follow. In order to create this personalized newspaper, photos and ads that show up in your news feed will appear larger to attempt to be more eye-catching.

Google vs. Facebook

Facebook Graph Search

Facebook has created a new way to search that could quite possibly dethrone the king of search engines, Google Search. Facebook Graph Search goes beyond Facebook and onto the web where it searches for specific answers instead of various links that lead to those answers. Through the help of Bing, Facebook Graph Search will find web results as well as profile specific information when searching. The idea is that people will be able to look for their friends in various places and their information from Facebook Graph Search will be more personally relevant.

Social Hollywood: The Beauty Inside

I think I can speak for us all that at one point or another we have wondered what it would be like to be the main character of a movie. This is the key insight for “The Beauty Inside” a global social film collaboration by Toshiba and Intel starring Topher Grace and Mary Elizabeth Winstead and potentially, YOU! This campaign was brought to my attention by a fellow Temple Advertising student and good friend Holly Furman who strongly believes in inspiring others to do good advertising. It’s one of the things I like most about being an ad major here are Temple, we are a group of young professionals giving advice, getting advice, and sharing inspiring ideas. When she sent me the link to this social film I needed to investigate the topic a little more and this is the amazing story that I found “The Beauty Inside” campaign had to deliever.

Never say No

This summer I am working at Lorel Marketing Group in King of Prussia. Lorel is a full service marketing agency that has a main focus in commerce and the healthcare industry. I am working in the interactive department that focuses on social media as well as web and app design. I started out updating the Facebook and Twitter for two of their clients, and even wrote a blog for Lorel. Currently, I have been bouncing around doing different jobs for different people. I like this because I can gain experience in different fields to see what exactly I would like in a career.

Facebook & the Much Younger Generation

I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger children today such as 7 years old are already using social media sites like Facebook.

FACEBOOK AND TWITTER…GASP!…PRODUCTIVE????

WE ALL DO IT. Sneak onto Facebook and Twitter in the middle of doing our work. Well here is something to make you feel less guilty about it. Make it …. productive… (GASP!!…FACEBOOK, TWITTER PRODUCTIVE???) How, you ask? Use Facebook and twitter not only as a tool for stalking people, but as a place where you can get updates on what is going on in the advertising and design industries. Here are some great pages to follow. Also, I’d suggest following any wishful future employers, and getting up to speed on what is happening in their agency or firm. This could give you a leg up during the interview!

NO FACEBOOK… ?!

On my drive to Philly this morning I was listening to NPR, and learned that China has created it’s own form of Facebook, in english meaning “everybody.” The irony of the title? They were forced to create this social networking site because the Chinese government will not allow Facebook in China, with the fear that exposure to other walks of life will cause a rebellion among citizens. As a very-free American, this concept is bizarre to imagine! In addition to not permitting facebook, Google cannot exist in China because it will not limit it’s information to fit the requirements of the government. What kind of rebellion is the Chinese government afraid will happen if they are permitted to globally interact with the rest of the world? It is amazing to recognize that the Chinese government is literally forbidding KNOWLEDGE to reach it’s citizens, in fear of the POWER that will result. I am reminded once again of the privilege of being an American. Check out more about the ban on facebook and google in china here.

A Facebook Campaign So Good, Facebook is Jealous.

I discovered this from the most excellent Ad Teachings– definitely a must follow for anyone on Tumblr.

SAS came up with an innovative way to get people to enter into their contest and provide free advertising. I love how they utilized Facebook’s formatting to their advantage (probably the same reason the contest shut down). Keep up the good work, SAS- FIGHT THE MAN!

1 in every 13 People on Earth…

You can probably guess this one. The fact is, 1 in every 13 people on earth has a Facebook account. I’ve sat here trying to come up with a clever comparison to help people understand that crazy statistic, but nothing does it justice. That’s just a lot of people. In an age where even your 70 year old grandma logs on to check up on the latest happenings, it’s pretty much expected that everyone has a Facebook. But, until a week ago, I was one of those weird people who didn’t.

Facebook may help the dot.gay application

Have you heard about the .gay initiative? Scott Seitz, the CEO of dotGay, is planning to ask the Internet Corporation for Assigned Names and Numbers (ICANN) to approve .gay as ICANN’s application period begins.

The 411 on Social Media

Social Media… where to begin? How about today? Yes, let’s begin with today. In fact, let’s begin with this very moment. I am riding shotgun in a Scion, coming back from the Bloomsburg Fair (btw, superb people watching if you love looking at unsuspecting mountain folk walking around in their camo hoodies). I, Jason Kaminsky, fighting against the onset of motion sickness, am crafting my first blog entry for Temple Ad Lib. Why? Well, I waited until the last minute to write the damn thing. But also, because I am building my digital footprint as a guest blogger. I have something to say, and dawg-gawnit I want the world to know it. It’s pretty much the same thing you do every day on Facebook, only difference being that I want more than 500 “friends” to have a chance to read it. I want to think “Big Picture,” and so should you. Here’s why.

Being a jerk online spills over into being a jerk in public!

It’s funny that, one of the great powers of the internet is anonymity. People write things online that they wouldn’t dare say face-to-face to anyone. They’d be too embarrassed to act like that in public, but because there is little or no consequence, this type of behavior runs rampant online. Now…what if all of a sudden those same people felt absolutely no shame and decided it was okay to act like that offline?