Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home¬†allows you to stay connected with your friends by keeping a steady stream of friends’ posts and photos on your home screen. Home also allows you to continue chatting with your friends while using other apps.

Home is available to be downloaded free on April 12, however the Home operating system is best integrated with the HTC First. Facebook is not only promoting Home but also the HTC First with this risky and major marketing campaign. As an ad student, I just have to wonder when Facebook will start integrating ads into Home. Mr. Zuckerberg acknowledged this idea at last week’s launch event and commented that it was only a matter of time until ads will also start popping up right on the home screen of our phones, reaching consumers in a much more extensive and powerful way.

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