Intern Survival 101
Brain Power Intern work often consists of easy tasks, but the key to becoming a good intern is asking for more. People will always be impressed with you asking to take on more responsibility and therefore will trust you with…
Mallory Wagner
Show Them What You Can Do
This Fall I have learned so much and gained so much experience from interning at the Chestnut Hill Business Association. Interning at CHBA was not a typical advertising internship, but I learned more about marketing an entire town of businesses…
Here’s to the Mom’s. Love, Google
Google does it again in their latest commercial featuring, mom. Google, along with Whirled, has created a moving Mother’s Day film that is bound to get you a bit misty-eyed. With their successful story-telling method, Google strikes out again with…
140 Characters to 6 Seconds of Branding
Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising world. Vine has already been employed by various brands to promote their products. Advertisers now have 6 second spots to…
3rd Annual Portfolio Review: EXPOSED
As the Spring semester is coming to a close, portfolios are becoming finalized for many ad students. Now is the time to see how you really measure up. Join us at the Art Directors Club of Philadelphia’s 3rd Annual Portfolio…
‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture
The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about…
Dove ‘Real Beauty’ Campaign
Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman…
Kit-Kat White Final Fifty
Kit-Kat’s limited edition white chocolate bars are quickly running out, but the brand has managed to find a way to preserve the last 50 bars. Kit-Kat has saved the last 50 limited edition white chocolate bars and asked how do…
A Few Helpful Recruitment Tips
With summer approaching, more and more students are looking for summer internships. This means that internships are filling up more quickly and the competition is increasing. One of my professors brought this up in class so I figured I would…
Introducing Facebook Home
Facebook is launching its first major marketing campaign to convince consumers that they want the social network to become even more integrated into their mobile lives. Home allows you to stay connected with your friends by keeping a steady stream…
Consumer Insights Panel and Career Expo at FOX
Join the FOX School of Business tomorrow, April 3rd for Consumer Insights Day. Industry leaders will be leading a discussion from 2-3:30pm in the MBA commons of Alter Hall. No registration is necessary and the event is open to all.…
P&G Takes a Swing at an MLB Campaign
As part of a campaign behind Procter & Gamble Co.’s Head & Shoulders with Old Spice, P&G wants to own the strikeout in MLB baseball. P&G is attempting to play on the double meaning of scent and strikeouts with their…
The Start of Something New for Pepsi
Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time Pepsi has changed the look of their bottle’s shape in 16 years. The newly designed bottles act as the beginning…
The Value of Mobile
As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire…
Watch Out Santa, Nielsen Is Now Watching Everything
Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…
Bloomberg Online Advertising Visits Temple!
The Professional Sales Organization presents: “Building Relationships” with Liz Miller from Bloomberg. Don’t miss out on this opportunity to hear Liz Miller from Bloomberg Online speak about the power of networking. Bloomberg Online covers the business world with more than…
Searching for a Summer Internship?
Summer is slowly approaching, which means summer internships are quickly becoming filled. If you are interested in an internship over the Summer then you should check out the SMC Internship Fair. All are welcome to the fair, which will be…
Bigger News Feed, Bigger Ads.
Today Facebook announced its newest plan to redesign its news feed feature. CEO Mark Zuckerberg’s idea is to create a news feed that acts as a personalized newspaper. The idea is that users will be able to persue streams consisting…
New Livestrong Logo Unveiled
The Livestrong Foundation has recently released their new logo in an attempt to emerge from Lance’s previous doping scandal in order to focus on the true meaning of the foundation. The foundation has legally changed the name from Livestrong to…
TAC Guest Speaker: Josh Goldblum
Join TAC this Monday, March 4th, to hear from Josh Goldblum, creative director of Bluecadet! Josh is the founder and creative director of Bluecadet, which specializes in multimedia experiences that excite, engage, and inspire. They build dynamic websites, installations, and…