JT, Bringing More Than Sexy Back
Award Show Season is a time for popcorn, opinions and new, noteworthy ads. Just last week, Adage announced Justin Timberlake’s deal with Bud Light Platinum relatively close to the release of his new song, “Suit and Tie.” The first bit of Justin Timberlake’s work with Bud Light Platinum, “Platinum Night” aired during the Grammy’s. The 60-second spot featured his new single “Suit and Tie” partnered with black and white footage. Incidentally, “Platinum Night” was not the only ad starring Timberlake. Target ran an ad promoting his new album, “The 20/20 Experience.” With all of JT’s airtime, one could say that Timberlake is bringing more than sexy back in 2013.
Chevrolet also introduced it’s new tagline: “Find New Roads.” Chevy aired two medley-styled commercials during the Grammy’s to kick off their global campaign which features five different vehicles and includes Chevy’s redesigned 2014 Impala. The commercials also feature the Volt, Spark, Sonic, and Stingray which has yet to reach showrooms. “Find New Roads” replaced “Chevy Runs Deep” which had been used since Fall of 2010. The new tagline is meant to evoke innovation and translate more easily to other languages considering Chevy’s global reach. Check out the 90-second spot below!