intern

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day, the main focus of my internship being to learn as much as possible about marketing.

Klein Degree, STHM Experience

There are plenty of titles that I could use to introduce myself–Hannah Eadie, Temple University senior. Hannah Eadie, advertising major. Hannah Eadie, copywriter in training. But today I’m just going to explore my title as Hannah Eadie, marketing and communications intern at Temple University’s School of Sport, Tourism and Hospitality Management (STHM).

A Tribute to my First Internship: More Than a Resume Builder

I learned so much more than social media marketing and advertising at my first internship.

The Golden Rule To An Internship

This post contains the Golden Rule of how to obtain an internship.

4 Reasons to Intern at a Start-up

Start-up companies are extremely unique places to start your career as an intern.

Intern Survival 101

Brain Power

Intern work often consists of easy tasks, but the key to becoming a good intern is asking for more. People will always be impressed with you asking to take on more responsibility and therefore will trust you with more responsibility. It never hurts to ask for more work especially since time goes by faster when you’re busy! Offering to help shows that you are capable of more than your duties and deserve to be there.

I.N.T.E.R.N.

The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.

I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.

Overcoming Obstacles and Making Use of Your Time

VS.

I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!

Five Tips to Land Your First Internship

Who Loves Ya?

For the last three months I have served as a Media Intern at LevLane, one of Philadelphia’s most prominent and respected advertising agencies (I would flat-out tell you that they are the coolest one, but that would be biased.) It’s my first internship, and I could not be more thankful to have the opportunity.

Es·quire n. 1. A man or boy who is a member of the gentry in England ranking directly below a knight.

Waddup Temple Ad!

For the past few months I’ve been working at Esquire Magazine in NYC. Working in their fashion closet has been an amazing experience. On the day to day I check in new items from designers and prepare them for photo shoots. In fact yesterday, I picked up a few suits from Armani’s 5th Avenue store for an upcoming cover featuring everyone and their mother’s favorite actor, Mr. Clooney. Let’s just say, those bags were a little too heavy for the height of my heels.

PHL: A Great City to Work in

Rewind back to the month of May, when I was applying for internships. At that time, I pictured myself dashing around Philadelphia in a blazer and heels, running errands for my boss–four coffees in a Starbucks caddy along for the ride. Needless to say, I had many misconceptions about what interning would be like. (Does it sound like I got my visions straight from The Devil Wears Prada?)

Marketing PHL, Discovering PHL

Before I started my senior year here at Temple, I came to the sad realization that I didn’t know nearly enough about the city I’ve been living in for three years. What is NoLibs? Where is NoLibs? Can I even name half of the other neighborhoods? I needed to branch out from campus and my urban exploration was well overdue. That was what most compelled me to take a Marketing/Communications internship at the Philadelphia Convention and Visitors Bureau (PCVB), because they are the official tourism promotion agency for the city of Philadelphia. At the PCVB, I have been learning so much more about this city than I could have on my own, because my tasks and assignments revolve around Philly (of course only the good things).

“Hey! I helped work on that ad!”

I have been interning in the account management department of Tierney for just about three months now, and I must say that the experience is everything I imagined it would be. I came into this internship looking to get a feel for the agency environment and to solidify my belief that I would fit best in the account services department within that environment. I am a little over half-way finished my internship here, but both of those things have already happened for me.
Tierney is a large, full-service advertising agency, with departments such as account services, media, creative, PR, production, traffic, and more. Working here, I have really gotten a sense for how work flows through an agency, and what my role as an account executive one day is going to be within that cycle. I have also gotten a sense of not only the different job types there are in an agency, but of the different personality types there are as well. That being said, I am confident that because of my natural tendency towards leading others and organization as well as my strong customer service and people skills, high energy levels and ability to multi-task, I will be most successful in account services. On that same hand, I would hope that day I will eventually be able to transition from a senior account executive to some sort of a cross between an account supervisor and strategic planner, as some of the upper level managers and VP’s here have managed to do.
Thus far, I must say that my favorite part of working for Tierney has been seeing or hearing ads that I helped work on out in their actual media being run. It is so cool to see the final products and to be able to appreciate all of the planning and strategizing and production and hard work all around that has gone into them! Some advertising that you all may be familiar with that Tierney does and that I have helped out on includes that of PECO, TD Bank and Independence Blue Cross.

Lasting Impressions at At Media

My time interning at At Media flew by. I feel like I am more prepared to enter my senior year at Temple because this experience has reinforced how important this final semester is. I was intrigued by the inner workings of such a small company and how they are able to rely on a network of freelancers to complete their understated workload. The team at At Media, mainly Antoinette Johnson and Tyler Westnedge, introduced me to several organizations, namely Old City Creative Corridor and recently, Skillshare. They have shown me how to reach out to people either through cold calling, networking, or through social media and I have watched first hand how this has benefited them and given them opportunities that otherwise would have been missed.

Oh, Advertising & The Interactive Department

I am Gabrielle. I am a sophomore now and I’ve been interning at LevLane Advertising in the interactive department since April of my freshman year. I am an Advertising major. I love it!!!!!!!!! I love my job–what I do and where I’m going. Oh, interactive and digital, design and creativity!