copywriting

Tyler Heileman

How to Land a Full-Time Job Before Graduation

There are a few tips we hear regarding internships on our way through college. Things like “make connections with people”, or “if you’re bored, always ask for more work.” I’m here to say that they are all true. When I…

Only Elite Matters: My Phenomenal Experience

I was lucky enough to be a social media marketing intern for Only Elite Matters, a digital agency that specializes in the arts including photography, videography, event planning, etc. They are a Philly-based agency ran by four talented and smart…

My Adventure of Interning for an Independent Writer

Hello! My name is Brianna Salort and I’m a senior majoring in advertising. I just wrapped up my internship with an independent scientific journal writer, Michael Eisenstein here in Philadelphia. His business is an independent LLC, which is very unique…

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over…

Experience at Temple University’s Marketing Department

Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University's Marketing Department specifically, within the video department.

Editing: A Necessary Evil

I’m not just talking about spell check. Go read it forward, backwards, and sideways. Read it out loud like a monologue to your roommates. Does it sound good? Great. Now go make it better. Can’t? Let new eyes see it…

Writing is important, and it’s not so bad after all

At Lorel Marketing Group, in King of Prussia, I have been given several jobs such as posting on social media, writing for blogs, coming up with copy for websites, proofreading projects and assisting in pulling together different information to form…

Slang in Advertising

We see and hear more “slang” and “street talk” used in advertising than ever before. How do you know when to use slang and when to adhere to the established rules of English, including grammar and spelling? Start by realizing…

‘Hardcore’ History Ads by The Smithsonian

The bottom reads: “Historically Hardcore.” What a great angle- especially coming from an institution as regarded as the Smithsonian! Check out two other examples on the most excellent Behance Network. Update: I wrongly appropriated these ads to the Smithsonian, when…

Cliches- A good thing?

Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on…

CopyWRITING: Yes, you are a writer.

If I could have the attention of all the copywriters for a moment, please. Art direction, account management, research: you can stick around if you’d like. I still love you for who you are. As my first blog post for…

Twitter and Copywriting

Young copywriters, heed my words, embrace that unfamiliar technology you know as Twitter. Many advertising students scoff, laugh, and sneer at the suggestion of starting a Twitter account. Why? Its simplicity? Perhaps, it’s the stigma attached to it, that the…

Honest to Goodness Lunches May be Too Honest

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…

Now Showing: A Play on Words!

At some point in your life you’ve been subjected to a pun. Whether or not it hit the mark is subjective. A pun doesn’t extend you too much comically. It’s generally a pretty safe way to go. If you do falter while using…