commercial

Experience at Temple University’s Marketing Department

Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University's Marketing Department specifically, within the video department.

Inside View on NSAC

  Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…

Evian’s “Baby & Me”

;v=pfxB5ut-KTs   Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…

Google Promoting All Kinds of Love!

Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your…

K.I.S.S: Keep It Simple, Shoppers

You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last…

H +M Bends It Like Beckham

Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands,…

60 Things in 60 Seconds

This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise…

sp11activia

Activia Campaign by Young & Rubicam

Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark…

1Billion Hungry

Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…

AT & Teapot

As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…

The Shack…

Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…

Shape-up for the New Year with Skechers

I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…

Really? Windows Phone…

“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…

Honest to Goodness Lunches May be Too Honest

“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…

Korean Air: Excellence in Flight

I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…

Machinery Philly!

Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…

Baby Carrots baby!

I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.

Geico: Anything Goes!

Its campaigns aren't really consistent; it has a spokesman and a mascot; and it isn't the best nor the first yet Geico remains the most popular.

Do kids need protection from ads?

Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.

Musical Chairs: Competing Line Extensions

No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.

Has GM redeemed itself?

Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.