The Experiences of Temple Advertising Students
Hi, my name is Patty Leardi. I’m a senior advertising major with concentrations in Copywriting and Brand Strategy. I have been a research/content coordinator intern at This Is It Network throughout my summer break and fall semester. This Is It…
Hello Owls! As a sophomore advertising student with a concentration in media planning, I spent loads of time looking for an internship that would be meaningful for the career that I desire to pursue. I landed a summer internship at…
When beginning my graphic design internship at the Chester County Intermediate Unit I wasn't sure what was in store for me
Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University's Marketing Department specifically, within the video department.
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…
https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…
Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your…
You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last…
Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands,…
This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise…
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark…
Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…
As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…
“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…
“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
It's homemade so as long as he has his sandwich with Mayo he can be at peace--and be at home anywhere.
It is absolutely acceptable to make commercials about other ethnic groups.
I think he's suffering the same ailments as the caveman. He's a person by default and for him to stand out he has to be more than what he is.
Each geek would much rather have a woman who understands him rather than just any woman even if she's not real.
Its campaigns aren't really consistent; it has a spokesman and a mascot; and it isn't the best nor the first yet Geico remains the most popular.
Their bikes are better than his and he would rather be riding than babysitting a chain gang.
The strongest argument of the documentary was that "big media" re-wrote the laws to suit its own well being and not the well being of artists.
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
"Maybe it's unfair to get your attention this way."
The Unlitter Us campaign aims to reverse the damage by using the same principles that created it.
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
I think it's important to remember that no matter what Tiger Woods did, he's still a man. He's still a human. When individuals become brands, they transcend humanity.
It looks like K&G's new position is the edgy brand. Its competitors all share some variation of the "warm family discount clothing store.
The campaign is called "Break the Cycle" and Kotex has a site with all sorts of interesting media on it.
Pepsi, Coke, and Dr. Pepper unite to provide healthier drink options in school vending machines.
It might not be a good idea to talk to your grandmom via webcam if you have slow internet.
A flip book made of babies.
