Interning at the CCIU
When beginning my graphic design internship at the Chester County Intermediate Unit I wasn't sure what was in store for me
Adlib
The Experiences of Temple Advertising Students
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Experience at Temple University’s Marketing Department
Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University's Marketing Department specifically, within the video department.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process.…
Evian’s “Baby & Me”
https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again a video featuring adorable babies, Evian’s signature. This time, instead of just showing the inner child that Evian’s water brings…
Google Promoting All Kinds of Love!
Valentine’s Day is all about love. It doesn’t matter if you spent it with a significant other, with family, with friends, or with your pet. LOVE is everywhere. For those of you who’ve spent this past Valentine’s Day with your…
K.I.S.S: Keep It Simple, Shoppers
You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last…
H +M Bends It Like Beckham
Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands,…
60 Things in 60 Seconds
This hilarious commercial has been making quite a splash on the Internet this week. It’s full title is “60 Things in 60 Seconds Your Husband Could Do Instead of Watching TV.” It’s a flawless combination of excellent writing and precise…
Activia Campaign by Young & Rubicam
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark…
1Billion Hungry
Well this completely relates to the project that most Art Direction two students just finished, and what some graphic design majors are still working on. 1Billion Hungry is a campaign that is a little more edgy than anything City Harvest…
AT & Teapot
As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…
The Shack…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
Shape-up for the New Year with Skechers
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…
Really? Windows Phone…
“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…
Honest to Goodness Lunches May be Too Honest
“Honest to Goodness” is a new campaign from Healthy Choice. It demands more attention than the previous campaign with Julia Louis Dreyfus. It’s easier to sell an idea with unknowns than it is with a celebrity. What about people who…
Korean Air: Excellence in Flight
I was up earlier than usual a couple of days ago (4AM) and I saw what I knew right away would be a cool commercial. In my sleep daze I got a bit excited to see what the brand was…
Machinery Philly!
Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…
Baby Carrots baby!
I’m not sure if this will really catch on especially with the hard sell. The overall campaign can make good conversation for Intro to Advertising.
Kraft Mayo: Sandwich Makeover!
It's homemade so as long as he has his sandwich with Mayo he can be at peace--and be at home anywhere.
Direct TV: Opulence, I has it…
It is absolutely acceptable to make commercials about other ethnic groups.
Mr. Opportunity: Knock it off…
I think he's suffering the same ailments as the caveman. He's a person by default and for him to stand out he has to be more than what he is.
Best Buy: The obvious choice…
Each geek would much rather have a woman who understands him rather than just any woman even if she's not real.
Geico: Anything Goes!
Its campaigns aren't really consistent; it has a spokesman and a mascot; and it isn't the best nor the first yet Geico remains the most popular.
Honda: Gawk Responsibly.
Their bikes are better than his and he would rather be riding than babysitting a chain gang.
Let's Terminate Piracy…?
The strongest argument of the documentary was that "big media" re-wrote the laws to suit its own well being and not the well being of artists.
Capital One: Everyone Knows Two is Better Than One
The charm of the Capital One commercials is the announcer format with the Nordic accent and the fact that the Vikings are so destructive.
Do kids need protection from ads?
Ads can be so influential that all it really takes is for the right "opinion leader" to get on board with a product and then all of his (or her) peers will fall right into place.
Musical Chairs: Competing Line Extensions
No brand wants to be caught without a certain line extension if it's being offered by a competitor even if it's just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they're ready to or not.
Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Cervical Cancer: Eau De Parfum
"Maybe it's unfair to get your attention this way."
Unlitter Us: Time to come clean?
The Unlitter Us campaign aims to reverse the damage by using the same principles that created it.
Brawny: A look at brand personality
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
Nike: Tiger… Did you learn anything?
I think it's important to remember that no matter what Tiger Woods did, he's still a man. He's still a human. When individuals become brands, they transcend humanity.
K&G Fashion Superstore: Invincible!
It looks like K&G's new position is the edgy brand. Its competitors all share some variation of the "warm family discount clothing store.
"U" by Kotex: Why are tampon ads so obnoxious?
The campaign is called "Break the Cycle" and Kotex has a site with all sorts of interesting media on it.
Sharing a common goal: 88% fewer beverage calories
Pepsi, Coke, and Dr. Pepper unite to provide healthier drink options in school vending machines.
Verizon: abuela, Abuela, ABUELA!
It might not be a good idea to talk to your grandmom via webcam if you have slow internet.
Welcome to the Gerber Generation!
A flip book made of babies.
The World's Greatest Spokesperson in the World!
“You’re the best I’ve ever seen! The best… anyone… has ever… seen!” (Great line!) And then I thought, “This caveman looks a bit different. He’s missing a brow ridge."