Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.
I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.
I like this style of in your face advertising to get a message across and to try and really push call to action.
This one just doesn’t do it for me, any thoughts on it? Let’s start a discussion!
CLICK ON IMAGES TO ENLARGE