Activia Campaign by Young & Rubicam
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.
I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.
I like this style of in your face advertising to get a message across and to try and really push call to action.
This one just doesn’t do it for me, any thoughts on it? Let’s start a discussion!
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It doesn’t do it for me as well.
It does raise the question: Where are these statistics coming from?
While these numbers may be accurate, It’s hard to deny that we live in an innumerate society that willingly accepts statistics without question. Advertisers take advantage of this, news agencies take advantage of this, and social advocacy groups take advantage of this. Statistics can be powerful and manipulative. Damned Lies and Statistics by Joel Best is a great read. I recommend it to anyone interested in ad research and sociology.