Experience at Temple University’s Marketing Department
Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department.
Status Reports and Saying “hello”
My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.
For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.
Looking Into The Future with Coyne Chemical
Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester I have grown very close to my boss, Tom, and my peer, Izabela, who is also a Temple University Ad Major.
Inside View on NSAC
Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen teams who presented in front of the NY judges! That’s a great accomplishment for all students involved in the process. This week, I sat down with graduating Advertising-Art Direction student, Angela Lanza, to talk to her about NSAC in general and what it’s like to participate in the competition for future Temple students who may be interested in trying it out.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
One of the Guys
If you’ve been around campus, you’ve had to have seen this picture in an ad, for the web series “One of the Guys”, that is all over buildings, elevators, you name it. Turns out it has a pretty great story to go along with it. The concept of “One of the Guys” is that a straight man signs a lease for the spare room in an apartment that three gay men currently live in, none of which knew he was straight. It’s a clever twist on stereotypes to see if the guys can really accept this straight guy into their lives as just another “One of the guys”.
Secret Cinema at Temple Gallery Shows Rare Haunted House Horror Films
Secret Cinema Rare Haunted House Horrors
Friday October 28th, 8pm-Midnight
Temple Gallery @ Tyler School of Art
Admission is Free!
On Friday, October 28th, the Secret Cinema will present a four-hour mini-marathon of Halloween-themed movies at the Temple Gallery, in the Tyler School of Art. Haunted House Horrors will include three rarely-screened horror features and some short subject and cartoons on the same subject will be included.
Join the PHILLY AD CLUB!
The Philly Ad Club is a non profit organization and it is made up of over 2000 industry professionals from advertising, media buying, interactive, and specialty agencies in the greater Philadelphia area. Students have the ability to join the Philly Ad Club as well, and it is a great opportunity, so take advantage of it! Visit their Website Here or explore the Philly Ad Club Students YouTube Channel Here.
Let’s Party… Best of Philly 2011
Every year, Philadelphia Magazine unleashes their Best of Philly issue, offering up their take on the best services, styles, and stores that this diverse city has to offer. The award is relatively prestigious. I say “relatively” because there were 253 winners this year. Nonetheless, there is prestige, and two of the clients I work for won Best of Philly awards this year. Most importantly, my boss brought me along to the release party. You know what that means — open bar, free hors d’oeuvres, and a chance to schmooze with the who’s whos of the Greater Philadelphia Region.
More than a religion, more than a consumer.
Well, according to a study performed by the Pew Forum on Religion and Public Life, 35% of Americans view Muslims in a negative light. Another 45% believe Islam to be more of a violent religion than any other.
Hittin’ Homers with WOGL
Last friday was opening day for the Phillies, and luckily for me I got to work a promotions event for WOGL. I was super excited because I had never actually done any promo events yet. I usually would just make phone calls and help with the radio station’s prize give aways.
I don’t think my title should be ‘intern’
And I mean that in a good way. I started an account management internship at the Brownstein Group in January. The Brownstein Group is a full service advertising agency in Center City. Some of their clients include IKEA, Comcast SportsNet, and the Philadelphia Auto Show. Before starting my experience, I assumed my daily tasks would primarily consist of busy work. Well, I was wrong. While there are times I do busy work, I have been much more involved than I could have imagined. I create PowerPoints and present them to the creative team, sit in on real client meetings, and write creative briefs. I definitely did not expect to do (some of) what account managers do everyday. The one thing I have learned about interning is when you first speak to your internship coordinator about what you would like to get out of the experience, don’t be shy! I told the account manager that I am working under that I would like to feel like I am more than an intern and help on a more involved level than just busy work. She definitely made this happen for me. Being vocal on my first day about what I wanted to do has made all the difference. Considering the account manager had interned at Brownstein before being hired, she understood where I was coming from. Internships are about real world experience after all, so jumping on the opportunity to do what I am going to do after graduation is a no brainer.
It’s a Pleasure to See Me
Hello my name is Hannah Webster and I am currently interning at the Temple University Office of Sustainability. You may have seen the ad on the left around campus. Well, I created it. So far, I have created fliers, banners, and ads for the office promoting campus sustainability week, RecycleMania, and guest speaker, Van Jones.
Back to the Basics
Volkswagen is releasing a new 30 second spot for their second generation “neue” beetle. Created by Deutsch Inc., located in New York and Los Angeles. Unfortunately they have a flash site, which isn’t very up on the times, but I’ll look past that after seeing this spot.
The Modern Telephone Concept
Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious.
If produced, this phone will be a huge step forward in application development and in design. We are talking about three touch screens here as opposed to our current standard of one.