Overcoming Obstacles and Making Use of Your Time
I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!
Prerequisites for Success
Back during the cold, long days of last winter, I was on a mission to acquire an internship for this semester (that is winding down, ever so quickly!) I stumbled across Skai Blue Media, a PR firm in Midtown Village, and started doing some research on the company. Before I was even interviewed for the position, I got the impression that Skai Blue Media’s successful reputation came as a result of their passion for their work. In an industry that I’ve learned demands enthusiasm, it got me thinking… what other factors contribute to the success of a company?
Happy Earth Day, Google!
Happy Earth Day 2013! While you’re all being especially green today, do yourself a favor and head over to Google‘s homepage to see their interactive logo for the day. Google has presented us with a beautiful landscape that goes through the changing of the seasons. As the sun moves westward and the moon goes through it’s phases, the seasons pass, showing us different days starting with spring going slowly into summer, fall, and winter.
The Free Journal Project
I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple and President of the Temple Ad Club. The Free Journal Project is a socially based art project founded in providing free handcrafted journals, for all to use and enjoy. The project focuses on making journal keeping accessible and enjoyable while establishing a space for personal inspiration and creativity.
On Figuring It All Out (Or at Least Trying)
Since the start of my college career I have declared four separate majors and have gone to three different schools. The truth is I never really knew what I wanted to do with my life. I never had this practical passion that I thought I could make a career out of. And to be really honest, I am still not sure I know. Currently I am a senior advertising student, a major I declared after my first semester at Temple as a strategic communications student. I have had my ups and downs with the major but my focus right now is graduating. I wish I would have gotten an internship sooner to figure out what I really want to do and where I really want to be but instead I waited until the start of this semester. Now that I’m done being cynical in my blog post, I am here to talk about how rewarding my internship experience has been and even though I’m still trying to figure out my next move, I am definitely gaining the insight I need to get there.
As an art direction student in Temple’s advertising program I’ve often been consumed with moments where creative ideas seem completely out of the realm of existence. However, with a little help of our World Wide Web I wanted to share with you a few places to grab some inspiration while also being aware of the competition of other students who are going to be our competitors in the ever fearful job search.
770 Behind the Line: The (unofficial) J.Crew blog
One blog I love to get a well rounded insight and inspiration from is the 770 Behind the line: (un)official Jcrew blog. Fashion, design, and photography all in one place. Yes, you can probably find that anywhere these days, but I am loving the color palates in particular. They also often talk to in house designers and other various employees, which is great because I will take any advice I can get! I try to make a point to pay attention to what the people that have my (hopeful) future job say. I’m probably not the first to tell you this, but always keep an eye out for inspiration anywhere, and take in any advice you can get (even if its bad, you can still learn from it!)
“My goal is not to have the best blog out there, for there are tons of similar blogs, or to have a million followers. I just want to be able to look back at the end of every year and see what what projects I was working on and what was inspiring me at the time.” -Brooke
Design Love Fest
Design Love Fest is one of those blogs I check daily, and have found that the designer Bri Emery can be found pretty much EVERYWHERE in the blog world. She is somehow connected to most of my favorite blogs, which you will probably hear about most of them right here on AdLib.
Inspiration In and Out
If there is one thing I have learned by interning at the Center City Public Relations agency Jenna Communications – it is that inspiration is everywhere. As a senior, I am at that time in my life where I do not know where to go from here. I have dreams and aspirations, but achieving them is a not-so-sure feeling. With the economy and lack of jobs available, it is hard to know what to do next with my career, life, and love for advertising. However, ever since working at Jenna Communications, I have been inspired in so many ways. It is assuring to gain that one thing many lack: hope. The women I work with, have given me this.
Communication Arts Magazine Advertising and Design Annuals
Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication.