4 Reasons to Intern at a Start-up
Start-up companies are extremely unique places to start your career as an intern.
position
I.N.T.E.R.N.
The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like. I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being…
When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern. In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data…
Prerequisites for Success
Back during the cold, long days of last winter, I was on a mission to acquire an internship for this semester (that is winding down, ever so quickly!) I stumbled across Skai Blue Media, a PR firm in Midtown Village,…
5 Essentials for Marketing to Green Moms
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…
Behind the Bullseye No.2: Brand to Brand Mayhem
I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much like brands in that we have our own personal reputations to uphold. Sometimes pretentiousness can be unshakable no matter how…
Kia: Korean or other Wie’s?
In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a portfolio (class) assignment. We first had to write a letter selling our idea (to the CEO… professor) and then follow…
AT & Teapot
As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning its intentionally unmentioned competition. There has been much back and forth between AT&T and Verizon legally and commercially about who’s…
The Shack…
Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from there that lasted more than two years. Before I found a better option, I was using earbuds that required a…
Target: Behind the Bullseye
Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained how the brand has become such a power player amidst the ever changing economy. I posted about Target’s Black Friday…
Shape-up for the New Year with Skechers
I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing too memorable (at least not for me) until I saw this Skechers ad. This spot is clever in that it’s…
Nikon Pour L’homme?
This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of those earth tones. Not to mention it’s a beautiful shot. It has an air of sophistication about it. I dig…
Black Friday: Survival of the Fittest
Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can appreciate a good deal as much as the next person, but I don’t care for Black Friday. I don’t like…
Really? Windows Phone…
“It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re missing out on life. Interesting concept. I suppose Windows Phone is so fast that each of these people can do…
Does your marriage matter?
I wouldn't be at all surprised if this "campaign" was really launched by someone at Ashley Madison operating under a pseudonym. "Well played." is what I'd say.
Adobe Rubs Apple the Wrong Way
When Adobe's horizontal extensions are stacked against Apple's vertical extensions the two are not compatible.
Has GM redeemed itself?
Many Americans didn't agree with bailing out GM (among others), but it's very American to feel entitled to the benefit of the doubt.
Brawny: A look at brand personality
Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
K&G Fashion Superstore: Invincible!
It looks like K&G's new position is the edgy brand. Its competitors all share some variation of the "warm family discount clothing store.
Sharing a common goal: 88% fewer beverage calories
Pepsi, Coke, and Dr. Pepper unite to provide healthier drink options in school vending machines.
We Changed Everything About the Name!
Suppose we know from experience that Verizon is better in just one of these areas, the fallacy that we are supposed to assume that Xfinity is automatically better in the other area.
Peta: Human Meat…
Last year Peta did a number of "demonstrations" using "human meat" with the slogan "meat is murder." It's definitely attention-getting.
The World's Greatest Spokesperson in the World!
“You’re the best I’ve ever seen! The best… anyone… has ever… seen!” (Great line!) And then I thought, “This caveman looks a bit different. He’s missing a brow ridge."