4 Reasons to Intern at a Start-up Start-up companies are extremely unique places to start your career as an intern.
I.N.T.E.R.N. The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like. I …
When you wear different hats, you’ll find that one size doesn’t fit all. On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting …
Prerequisites for Success Back during the cold, long days of last winter, I was on a mission to acquire an internship for this …
5 Essentials for Marketing to Green Moms Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them …
Behind the Bullseye No.2: Brand to Brand Mayhem I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much …
Kia: Korean or other Wie’s? In the couple of weeks leading up to spring break, I was given the task of repositioning Kia for a …
AT & Teapot As far as I’m concerned, this is the first funny commercial of the year. AT&T takes a stab at repositioning …
The Shack… Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from …
Target: Behind the Bullseye Recently, I saw a Target documentary titled “Behind the Bullseye” a couple of days ago on CNBC and it explained …
Shape-up for the New Year with Skechers I don’t think there were any knockout holiday spots this year. There was some singing, dancing, and shopping, but nothing …
Nikon Pour L’homme? This certainly isn’t a vintage ad, but it’s older than you may think. Personally, I can never get enough of …
Black Friday: Survival of the Fittest Today is one the busiest travel days there is. Tomorrow is Thanksgiving and tomorrow night is Black Friday. I can …
Really? Windows Phone… “It’s time for a phone to save us from our phones.” People spend so much time on their phones they’re …
Does your marriage matter? I wouldn’t be at all surprised if this “campaign” was really launched by someone at Ashley Madison operating under a pseudonym. “Well played.” is what I’d say.
Adobe Rubs Apple the Wrong Way When Adobe’s horizontal extensions are stacked against Apple’s vertical extensions the two are not compatible.
Has GM redeemed itself? Many Americans didn’t agree with bailing out GM (among others), but it’s very American to feel entitled to the benefit of the doubt.
Brawny: A look at brand personality Brawny made the shift in personality a long time ago, but its visual has only caught up recently.
K&G Fashion Superstore: Invincible! It looks like K&G’s new position is the edgy brand. Its competitors all share some variation of the “warm family discount clothing store.
Sharing a common goal: 88% fewer beverage calories Pepsi, Coke, and Dr. Pepper unite to provide healthier drink options in school vending machines.
We Changed Everything About the Name! Suppose we know from experience that Verizon is better in just one of these areas, the fallacy that we are supposed to assume that Xfinity is automatically better in the other area.
Peta: Human Meat… Last year Peta did a number of “demonstrations” using “human meat” with the slogan “meat is murder.” It’s definitely attention-getting.
The World's Greatest Spokesperson in the World! “You’re the best I’ve ever seen! The best… anyone… has ever… seen!” (Great line!) And then I thought, “This caveman looks a bit different. He’s missing a brow ridge.”
