internship

A New Career Path- #ExpressU

Hello everyone! I’m Cameron Kira Thomas, a senior Advertising major in the Art Direction track, and I’m a student brand ambassador for Express. Express is an American fashion retailer with over 600 national stores focusing on high-quality professional and casual apparel. The ambassador program titled #ExpressU gives students the opportunity to host on-campus events, create social media content promoting the brand, and give promotional presentations to fashion related organizations on campus. During my time in this program, I have gained a significant amount of clarity and connections that have helped me determine my path post-grad.

New Things, New Opportunities

Stop telling yourself that you can’t do something just because you aren’t willing to try.

Marketing Outside of an Advertising Agency

Going into an internship that is outside of your comfort zone can truly be a blessing.

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day, the main focus of my internship being to learn as much as possible about marketing.

Stepping out of comfort zone is not that scary

My name is Hyeonjoo Min, a junior, majoring in Advertising with a concentration in Account Management. This past semester, I had an opportunity to intern as a market research assistant for Won International, a small e-commerce startup company. Although a small company, my time at Won International provided a learning experience from how to use primary and secondary research to the importance of providing great customer service. My experience at Won International was truly amazing. This small-team environment, allowed for me to not only explore the different tasks of advertising and marketing while quickly integrating into the team.

Klein Degree, STHM Experience

There are plenty of titles that I could use to introduce myself–Hannah Eadie, Temple University senior. Hannah Eadie, advertising major. Hannah Eadie, copywriter in training. But today I’m just going to explore my title as Hannah Eadie, marketing and communications intern at Temple University’s School of Sport, Tourism and Hospitality Management (STHM).

We’ve come a long way.

Hello, my name is Olena Mykhaylyuk and for the last couple of months I’ve been interning in the Marketing Department of Ukrainian Selfreliance Federal Credit Union, UKRFCU for short.

Interning for a Start-Up Team

Hi! My name is Ashley Truong, I’m currently a junior studying Advertising still deciding on a concentration. This semester, I got the opportunity to intern for a small start-up team called DL Dating as a Digital Marketer. DL Dating’s objective is to launch its new dating app and as a digital marketer, I’m responsible for promoting the app by creating email campaigns, sending out email blasts to our potential target audience (mainly young adults/college students) and possible sponsors who could help us promote the app. Besides the app, we also have a website with blogs on topics related to dating and relationships. I used Hubspot to track website performance and traffic. This experience at DL made me enjoy working in a small-team because it’s much easier to form a bond with your team members/co-workers and communicate. It also made me have a desire to work with digital marketing, data and analytics as a future career. However, I felt like I wasn’t fully exposed to the advertising industry due to the fact that we didn’t have a physical office. We met a cafe and held our meetings weekly there along with doing work so I didn’t get to fully experience working in an ad agency or any physical office setting. This was the main factor that affected my experience but I still got a lot out of working for DL. I look forward to another internship where I can work for an actual ad agency or company with a suitable working environment.

A Fish Out of Water: From AM to ANA

Great things never come from comfort zones, don’t be afraid to step out of yours.

4 Things I Learned At Group Two

Hey everyone! I’m Lenny Benfante, a senior Advertising major on the Art Direction Track, and I’ve been a Social Media Intern at Group Two Advertising since August.

From the View of a Senior

As a senior wrapping up the last of my assignments and realizing that my time as a Temple advertising student is coming to an end, I’ve been thinking a lot about advice I would give to current and potential students in Klein. My number one takeaway would be this: always intern.

Tips for Your First Internship Part 2

I’m going to offer what I consider to be some pretty sound advice on a topic very important to me…

Play hard, Network harder

I found my internship at a rooftop party hosted by Larry Fitzgerald in Phoenix, Arizona. The route to my internship was very unconventional, but a story worth telling.

The Golden Rule To An Internship

This post contains the Golden Rule of how to obtain an internship.

Tips for Your First Internship Part 1

This blog post was started in February, at the start of my first internship. The tips offered are ones I’ve found helpful through the entirety of my internship experience.

Internship @ xtraCHEF

My name is Sunket Patel, and I am an advertising major student at Temple University in Philadelphia. The day in the life of my internship at xtraCHEF…

No internship? Read this post

I’m currently serving as an intern for Cordasco Financial Network, which is a financial advising agency located in Center City.

3, 2, 1 …. #BlastOff

As an Art Direction major, I never pictured myself interning as a copywriter.

Who Loves Ya?

This semester has been a whirlwind of blissful chaos in the traffic department at…

How to Get an Internship Extension

While the semester is coming to an end, this is not my first time through the cycle at Seer Interactive.

Work, Play & Puppies

Work is almost as important as play at LevLane…almost.

On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.

Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!

SEO, PPC, and Analytics: A Brief Overview

You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.

Branding Comes In Many Shapes and Sizes

Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, located in Old City, Philadelphia. Push10 is a digital marketing agency that specializes in web design and branding.

The Agency As A Brand

As my internship at Push10 comes to a close, I wanted to reflect on a key learning from my time there. While all agencies work their fingers to the bone to produce material for clients, there might be some things that fall to the wayside. For agencies such as Push10, getting their name out to potential clients as well as the advertising community was something that was always on the to-do list but the key players in the agency couldn’t prioritize it to the top of the list due to the fact they were always hard at work for current clients.

Strategy Explained

When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my internship at Tierney.

It’s not about the size of the ship

Working at Inspire as a creative design intern has been quite an interesting time. It gets even more interesting when the company you work for is very small, having only a dozen or so coworkers. At first, it felt as if my experience might be limited. I was worried there wouldn’t be enough work to go around, and that I’d be stuck getting coffee and answering phone calls like the stereotypical intern you see in the movies. Thankfully, I was very wrong.

A Permanent Internship

Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?

Geico: The Business, the Website, the People

Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.

Lots of Learning at Tierney

I’ve had the incredible opportunity to spend the semester as a strategy intern at Tierney Communications. It has honestly been one of the greatest experiences of my life. I’ve learned so much here that I couldn’t decide one thing to write about. So here are four of the most important things I’ve learned at my internship.

An Unexpected Upgrade

I was unsure of how my experience at the Independence Seaport Museum as a Marketing Intern was going to go, however I was hopeful because my boss seemed enthusiastic about having me get the most out of my internship. Her enthusiasm was encouraging, but I realized as the days at my internship progressed that it was masking the mediocrity of the tasks she was assigning me. I would start research projects for the museum, only for my efforts to be futile as the project would never progress further than the beginning stages. My days with her were never dull, there was always something to do, but the level of importance wasn’t what I had been expected when I began.

The Importance of Tracking Links To Measure ROI

My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more.

WMMR: Saying Goodbye…as an Intern

Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the Sales department. During the last few months, I have been the Sales Intern at WMMR and have learned information I could not have gotten anywhere else. One of the most important takeaways of my internship is that no two days are the same. One day, you can have an overload of work, whereas the next, you can have none. In a sales department, every day is different.

I.N.T.E.R.N.

The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.

I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.

When you wear different hats, you’ll find that one size doesn’t fit all.

On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.

In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.

93.3 WMMR Intern

Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major.

This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I was very eager to see what I would be completing on a daily basis. The radio industry is an interesting industry that not many get to be a part of. I was most excited to see the workings of a radio station because it’s not something you can learn in a classroom or a textbook. Having heard about radio in previous classes, I still didn’t know what to expect. So far the experience has been great and everyone was extremely welcoming.

Status Reports and Saying “hello”

My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.

PerformRx Internship

For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.

The Interview

While Summer I is coming to a close, my internship at ChatterBlast Media is far from over. However, I’m beginning to reflect on the things that I’ve accomplished during my time here with an excitement for what’s to come. One of the biggest challenges that I was able to overcome was conducting an interview with one of our clients, later writing a blog post about it. Erica, an account manager, assured me that I was capable of doing it.

There’s Something About Daisy

It was after a crazy morning filled with bike troubles, ruined clothes, and sweaty helmet hair that I finally met the newest employee of ChatterBlast Media. She was young, very tan, and had a twinkle in her eye. The instant I saw her, I felt relief. “Maybe this day won’t be so bad after all,” I thought to myself.

Overcoming Obstacles and Making Use of Your Time

VS.

I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!