Work, Play & Puppies
Work is almost as important as play at LevLane…almost.
On my last day, I walked into the 4th floor office of the Wanamaker Building and was greeted by familiar faces. Mostly.
Today happened to be the photoshoot for the agency’s new website and the team brought their puppies in as part of the shoot! The office was barricaded with play pens for the pooches and walking around the agency was like walking through a petting zoo! A Labradoodle in the Traffic department, a Pug playing with the Art Directors, a Maltese by Media’s side, two Pitbull mixes wrestling next to the Account team and a Yorkshire Terrier licking the fingernails of one of the Copywriters – needless to say, it was quite a pleasant surprise!
SEO, PPC, and Analytics: A Brief Overview
You’re eating a new brand of breakfast bars, and then a question comes to mind. Something along the lines of: “What are the healthiest granola bars?” In decades past, one might have looked in a book or asked a fellow friend. Now the answer is at the tips of one’s fingers. You just open up your smartphone or laptop and type the answer right into the search button. The results of answering this question can be in the thousands with many different websites aiming to inform, sell, or convince a user that they are the best option to fulfill their needs.
Branding Comes In Many Shapes and Sizes
Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, located in Old City, Philadelphia. Push10 is a digital marketing agency that specializes in web design and branding.
The Agency As A Brand
As my internship at Push10 comes to a close, I wanted to reflect on a key learning from my time there. While all agencies work their fingers to the bone to produce material for clients, there might be some things that fall to the wayside. For agencies such as Push10, getting their name out to potential clients as well as the advertising community was something that was always on the to-do list but the key players in the agency couldn’t prioritize it to the top of the list due to the fact they were always hard at work for current clients.
When I tell people I am a strategy intern I get a lot of confused responses. “Strategy” is a buzzword in the communications industry that can mean many different things. Not many people understand how vital good strategic planning is to creating good advertising. Because of this confusion I thought I would use this blog post to explain the role of the strategy department as it relates to my internship at Tierney.
It’s not about the size of the ship
Working at Inspire as a creative design intern has been quite an interesting time. It gets even more interesting when the company you work for is very small, having only a dozen or so coworkers. At first, it felt as if my experience might be limited. I was worried there wouldn’t be enough work to go around, and that I’d be stuck getting coffee and answering phone calls like the stereotypical intern you see in the movies. Thankfully, I was very wrong.
A Permanent Internship
Most fellow students I have come across took an internship in a traditional ad agency, or marketing company that would naturally progress into either a job, or teaching the tools in order to land one. I, however, decided to intern at a tattoo shop, entitled Lost Soul Tattoo. This presented me with many opportunities to use my creativity and strive to come up with new ways to advertise an already popular tattoo location. I was thrust into a real role, as they never had anyone do advertising or “business” oriented work in the shop, other than piercing and tattooing. It provided me with a great challenge as there was not much in the way of guidance, so I took what I learned so far from my advertising classes and did my best to put it to work. The laid back, wear whatever you want, jam out to music while you worked, atmosphere really provided for a great creative environment and made it easy for my work to come to life via Social Media campaigns, clothing designs, and creating an entire guerrilla marketing strategy based around the shop. Taking this risk of working with a company that never had an intern before was something I was nervous about at first, but in the end it allowed me to rise to the occasion and create real work that garnered many impressions as well as new business for the shop. We saw a 6.5% increase in overall sales/revenue during my duration there, and with my implementation of a “How did you find us?” card, we realized that my Social Media Campaign was driving in about three new appointments per week (about $1200 extra revenue). This post isn’t about me bragging, or saying, “Hey, Look what I did for this company,” but to challenge other students and individuals to go for a job or internship that may be out of the box, as it could end up being the best thing for you. You could make a difference right away if you are ready for the challenge, don’t just settle for getting someone’s coffee or the internship your parents want for you. Sticking with the traditional way of doing things or going with the safest choice, will look good on a resume, but will it bring out the creative, driven person in you?
Geico: The Business, the Website, the People
Through my internship at Geico, the insurance company, I learned a lot about the business model. Geico was established in 1936 by Leo and Lillian Goodwin. Geico was built on humility and honest work. With beginnings in the Great Depression, Geico is now one of the most successful companies in the nation. So what does Geico have to owe to its success? And what continues to keep the drive in the company? Geico cares about its people and the way it communicates with them. A majority of the company itself is Internet based. With different ways to search, get a quote, and pay bills online, Geico keeps all people involved everyday.
Lots of Learning at Tierney
I’ve had the incredible opportunity to spend the semester as a strategy intern at Tierney Communications. It has honestly been one of the greatest experiences of my life. I’ve learned so much here that I couldn’t decide one thing to write about. So here are four of the most important things I’ve learned at my internship.
An Unexpected Upgrade
I was unsure of how my experience at the Independence Seaport Museum as a Marketing Intern was going to go, however I was hopeful because my boss seemed enthusiastic about having me get the most out of my internship. Her enthusiasm was encouraging, but I realized as the days at my internship progressed that it was masking the mediocrity of the tasks she was assigning me. I would start research projects for the museum, only for my efforts to be futile as the project would never progress further than the beginning stages. My days with her were never dull, there was always something to do, but the level of importance wasn’t what I had been expected when I began.
The Importance of Tracking Links To Measure ROI
My Name is Carlos Castro Miranda and I am serving as a social media intern at Slice Communications. Slice Communications is a Philadelphia based social media and public relations firm consisting of approximately ten full-time employees. Currently, I create social media content and conduct research for several clients in various industries including: recycling, investing, retail, engineering, and more.
WMMR: Saying Goodbye…as an Intern
Hello readers! I am in the final week of my internship with 93.3 WMMR. WMMR is a radio station which houses one of the most popular morning shows in the country and it wouldn’t exist without the help of the Sales department. During the last few months, I have been the Sales Intern at WMMR and have learned information I could not have gotten anywhere else. One of the most important takeaways of my internship is that no two days are the same. One day, you can have an overload of work, whereas the next, you can have none. In a sales department, every day is different.
The way that you picture an intern before you have an internship yourself is pretty different than what it’s actually like.
I remember hearing upperclassmen friends stress the importance of punctuality, always asking what more you can do to help, and being outgoing, and so on. It’s clear that they were onto something, because many of these friends are now recent graduates and happily working in the advertising industry.
When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.
In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.
93.3 WMMR Intern
Hello fellow readers and interns! I am Kelly. I am currently in my final semester as an Advertising Account Management major.
This past semester, I have been interning with the Sales Department at 93.3 WMMR. Before starting the internship, I was very eager to see what I would be completing on a daily basis. The radio industry is an interesting industry that not many get to be a part of. I was most excited to see the workings of a radio station because it’s not something you can learn in a classroom or a textbook. Having heard about radio in previous classes, I still didn’t know what to expect. So far the experience has been great and everyone was extremely welcoming.
Status Reports and Saying “hello”
My internship at PerformRx (pharmacy benefit manager) is winding down and I only have a few weeks left. I have recently created a final list of projects that need to be completed before the end of the semester. Most of the smaller projects have already been finished, however I have a few projects left that I have been working on over the course of the semester that need some changes.
For the fall semester of my senior year I am interning at PerformRx, which is part of the Amerihealth Caritas Family of Companies. As a full-service pharmacy benefits manager (PBM), PerformRx works with health plans in order to improve patient outcomes and reduce costs. PerformRx offers clients both standalone products and services, as well as full pharmacy benefit solutions.
While Summer I is coming to a close, my internship at ChatterBlast Media is far from over. However, I’m beginning to reflect on the things that I’ve accomplished during my time here with an excitement for what’s to come. One of the biggest challenges that I was able to overcome was conducting an interview with one of our clients, later writing a blog post about it. Erica, an account manager, assured me that I was capable of doing it.
There’s Something About Daisy
It was after a crazy morning filled with bike troubles, ruined clothes, and sweaty helmet hair that I finally met the newest employee of ChatterBlast Media. She was young, very tan, and had a twinkle in her eye. The instant I saw her, I felt relief. “Maybe this day won’t be so bad after all,” I thought to myself.
Overcoming Obstacles and Making Use of Your Time
I have been interning with the Philadelphia Virtual Academy since January. The goal was to bring in students from competitors and increase enrollment and awareness. I went into the interview with a lot of ideas about what could be done to meet these goals, and was really excited to put them into action once I was hired. However, I hadn’t realized how often you come across obstacles in the process that seem to limit what you can do. As a part of the School District of Philadelphia, the Philadelphia Virtual Academy is sometimes limited in what we can do and there are many roadblocks along the way when it comes to starting something new, such as marketing. At first, we were somewhat put off by the slow-moving process of many tasks, such as gaining approval to create a blog, and then again to upgrade it. We would meet in person once a week, and there were some meetings early on where we felt like we had not accomplished much in the past weeks. However, as the weeks flew by, we realized that though some processes may be slow, we should fill the time with smaller tasks, such as focusing on our Facebook presence, creating an AdWords campaign or designing Direct Mail brochures. While some things may move slowly, we learned that we could still make a lot of progress as these seemingly small tasks added up. Before we knew it, we had not only a list of accomplished tasks, but a whole new inspired list of more things that we could do. From these first couple of slow-moving weeks, we learned the importance of keeping things moving even when they seem to be at a stand-still. This is often what you need in order to get your juices flowing and produce more creative ideas, and it helps pass the time while you wait for the original projects to fall into place!
Getting Involved, Getting Excited
I used to be an education major so when I switched to advertising, although I love it, I missed having the chance to work with kids. For this reason, I was really excited when I saw an email come through last semester about a marketing internship with the Philadelphia Virtual Academy, a part of the School District of Philadelphia. This passion came through in my interview and I got the position. Once the new year rolled around and I got started, I was disappointed to find that as the marketing intern, there wasn’t really much of a chance to interact with the students. I could post daily on social media and our new blog, and sometimes they would even respond to these, but never in a way that made me feel as if they were excited about my posts. There was a disconnect, and I was determined to lessen this in order to get the kids as excited as I was. But how do you get a group of middle and high schoolers excited about anything school-related? Regardless of how relevant my blog posts were to their lives, they didn’t feel like any of it could be “cool” because it came from their school. So I talked to Dave, the PVA administrator and my internship coordinator, about this problem, and we agreed that it might be beneficial for me to get involved outside of the realm of advertising so I could get to know the students and they could put a face to the anonymous “PhillyVirtual” posts. Kevin, another marketing intern, had the opportunity to sit in on a Writing Club meeting in the Virtual Office, where the students’ classes are held. Through this, he learned a little about the process and the daily activities of the students, but not much about the students themselves. We had more success when we had the opportunity to meet them in person by chaperoning a field trip to the Pennsylvania Academy of the Fine Arts. This was a trip that a lot of the kids were really excited about, so it was great to meet them in person and share in their enthusiasm for the trip. Later on I did a blog post with details and pictures from the trip and I found that the kids were much more active in response to the corresponding tweets and Facebook posts. The students that I met on this trip are now more active on the blog as well. I will be continuing with PVA for another couple of weeks and I hope to have the chance to go on more field trips and interact with more students so that by the time I leave, the students are more interested in the blog and social media.
Advice: Take Full Advantage of an Internship
I cannot believe that the semester is almost over, and with it my time at Future Media Concepts. Looking back at my first day in January, the amount that I have learned is amazing. My experience here has gone above and beyond what was expected and I can truly say that I have had an extremely positive experience working as a Marketing intern at this company.
The Internship and The Job- When Worlds Collide
Hi all, This semester has been a complete whirlwind. Last Fall I started an account management internship with Star Group and, long story short, I never left! The agency is growing fast and furious with several different mergers over the past few months and I’ve found myself taking on a slew of brand new projects. One of the projects that I work on the most was also the very first creative brief I was handed when I walked through the door on day one.
To The Summer and Beyond
As May 15th inches closer and closer I’ve developed a set of serious graduation goggles. I find myself basking in bursts of nostalgia, thinking about all the wonderful experiences that have shaped me over the last four years at Temple. Obviously I’m choosing to repress the memories of midnight meltdowns at the Tech Center and the unfortunate bout of food poisoning from the SAC’s sushi. Throughout my roller coaster of emotion one consistent bright spot has really stood out- my internship with Star Group.
Leading Discouraged Teams
Newspaper Ad Sales is Hard – But not Impossible
Newspapers are known for their glamorous exposés that shed light on atrocities, accomplishments, and everything in
between. The authors who spin these stories put their byline with their name to mark ownership of their work. But there is a group of people at every newspaper who are just as important but they you will never see their byline. This is the team of advertising sales representatives and account executives who bring in the advertising revenue to keep the lights lit and the printing press running.
Future Media Concepts: A Glimpse Into MY Future
This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.
Allied: Gateway to My Future Career
My name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I interned at Allied Integrated Marketing as their sole-marketing coordinator intern. Allied is a full-service marketing agency for the entertainment and consumer products industries throughout the United States. During my internship, I worked on the New Business division with the Marketing Coordinator and Vice President at Allied’s Philadelphia office.
How Exit Philadelphia Opened My Eyes
My name is Steve Brydzinski, and I am an Advertising – Creative track – Major. I was fortunate to get an Internship at Exit Philadelphia, a skateboarding retail store set in the heart of the Northern Liberties. It’s been a heck of a fall semester, I have loved my time here as an intern and I can’t wait to continue working there throughout the spring semester as well.
Allied: Integration In and Out of the Agency
Hello, my name is Nicolas Gilbreath and I am a Junior Account Management Advertising student at Temple University. This semester, I have spent my time at Allied Integrated Marketing as their marketing coordinator intern. Allied is a full-service marketing agency that delivers targeted programs across multiple media outlets for the entertainment industry throughout the United States. During my internship, I am working with the Marketing Coordinator and Vice President at Allied’s Philadelphia office. Together, we focus on Allied’s New Business division.
Looking Into The Future with Coyne Chemical
Recently, Coyne Chemical has made an offer for full time employment after graduation. I must say, I am extremely excited for the opportunity and I could not ask for better people to work with. Over the past semester I have grown very close to my boss, Tom, and my peer, Izabela, who is also a Temple University Ad Major.
Five Tips to Land Your First Internship
For the last three months I have served as a Media Intern at LevLane, one of Philadelphia’s most prominent and respected advertising agencies (I would flat-out tell you that they are the coolest one, but that would be biased.) It’s my first internship, and I could not be more thankful to have the opportunity.
How I’m trying to get my foot in the door
I work as a Web Design Intern at a company called ASTM International, and I really enjoy it. One of my projects was helping to redesign the website. They use a contracting company called Micronexx to do all the developing. A way we communicate about the project is through a website called Redmine. On this site, we can post to Micronexx what we need to be changed, updated, or created for the website. When I was first being introduced to the project, my boss sent me an email only telling me to register on the Redmine website. Later in the day, we were to having a meeting about it at his office. I looked through the site and the features and remembered what my boss had told me about it earlier. I was supposed to post the errors I had found on the website when going through it. I did just that and later proceeded to meet with my boss. As he was about to show me how to create a new task, he had seen that I had already posted the issues I had found, and was impressed that I was already ahead of the game. Over the course of my internship, I had to post some other things on here for the developers to do. One of the tasks was creating some icons with a page curl effect to show it was an online catalog. Recently, an email was sent out to all the ASTM staff about a new June catalog. I took a look at it on the website and saw it didn’t have the consistent page curl like all the rest. I quickly made it and sent it to my boss asking if I should put the task on Redmine. He said it was a good catch and would be pleased if I could do so. I hope that little things like this can get me in the door at a full time job when I graduate. Any little things like this are important to be on the look out for. Employers definitely look for interns who are motivated and caring about the company.
Doing Great Work at an Internship
Everyone wants to impress his or her boss by doing outstanding work at an internship. But how do you know when the opportunity is there? I work as a Web Design Intern at a company called ASTM International. My main task at my internship is to reorganize and redesign the company’s intranet site, currently over 400 pages in a confusing and cluttered navigation. On my first day, my boss gave me a useful book to read, Don’t Make Me Think, by Steve Krug. This book has great advice and information about web interaction and usability. He lent it to me just as an interesting and informative read for when I had down time. But I took this book home and read it in a couple of days because I thought it could help me with my project. The book was a great refresher for things learned in school, as well as sparking some new ideas. So when I sat down to reorganize the information architecture, I was inspired by the book and managed to create a couple different drafts. My boss was pleased to see that I had made progress on this difficult project so soon and even had me start on wireframes. This is an example of an opportunity to learn more than expected of you and provide higher quality work. Whatever resources your employer gives you, take advantage of them. Even if you are not handed a book, do your own research and find your own resources to learn from. After all, it is important to be self-starting, efficient, and hungry to learn during an internship.