Life at Subaru of America HQ

Hi everyone! My name is Charlotte Saunders, I’m a senior Advertising major, with a Concentration in Account Management. I recently started my second internship with Subaru of America, as an integrated advertising intern! I started at Subaru in May of this year, and it will end in May of 2025 (right around graduation).

Most recently, I have been actively involved in supporting Subaru’s “Share the Love” campaign, an annual initiative running from November 21st to January 2nd, in which Subaru and its retailers donate a minimum of $300 for every new or used vehicle sold or leased. Each retailer can choose up to two local “hometown charities” in addition to supporting our four National Charity Partners: ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. My role in this campaign includes reviewing creative materials to ensure brand consistency, analyzing proofs, assisting with legal disclaimers, and maintaining a cohesive look and feel across all POP (point of purchase) and retailer-specific marketing materials.

I also support on the different Love Promise pillars, the two most recent being Learning and Pets! Subaru Loves Learning (SLL) launched at the beginning of August, and Subaru Loves Pets will launch in the beginning of October (SLP). For learning it was more of an educational experience (no pun intended), in which I took notes, asked questions, and learned the creative process for this kind of campaign. With pets I got to be more hands-on. I got to have some creative input into the POP that will be distributed for retailer adoption or pet events during SLP, as well as take the lead on the car wrap and lobby graphics that we produce for every pillar!

Some super cool things that I have gotten to be apart of this summer include sandwich and placemat making for Cathedral Kitchen, a Love Promise photoshoot, and facilitating two Ted @ work talks with my fellow interns and ad team! These experiences were great learning and volunteer opportunities. They showed me the brands commitment to the community, but also to its own interns. I have been offered countless opportunities to advance my skills, and one of these was public speaking, being given the chance to refine those skills will really help with my future career.

Some additional fun events that I got to experience as an intern at subaru was going to the downtown Camden corporate intern day. We got to meet interns from varying companies located in Camden. We also had the opportunity to Network, and enjoy a panel from the DTC young professional team. Next, I got to experience Topgolf with all my fellow interns, which was a great way to connect and learn more about the other interns! Finally, the last event of the summer was an ice cream social with my bosses. I got to learn more about the both of them, and the path to their current role. It was quite informative, and is helping me shape my own career decisions.

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