branding

Internship turned mentorship, high-end fashion, & the importance of women supporting women.

When I responded to a LinkedIn ad for a marketing intern and social media coordinator position, I had no idea of the fashion adventures that would lie ahead.

Not Your Average Intern – Startup Edition

Hello! My name is Jess and I am a junior with an advertising major and an account management track.

I’ve Found My Calling (In-House Intern)

Hello everyone and thank you for stopping by to read my post! My name is Kourtney Thompson and I am …

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has …

Experience at Temple University’s Marketing Department

Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department.

4 Reasons to Intern at a Start-up

Start-up companies are extremely unique places to start your career as an intern.

Branding Comes In Many Shapes and Sizes

Hello, all. My name is Rebecca Solomon. This Summer I am working as a marketing intern at Push10 Design Studios, …

Internship + Food = Awesome!

Nothing is better than to be an intern in a company, which involves with the word, FOOD!! Agree or Disagree? …

It’s an Exciting Time Here at PrimePay

As the title states, it is an exciting time to be an employee at PrimePay, especially in its marketing department. …

Are You #TempleMade?

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl …

Inside View on NSAC

Temple University’s NSAC team did an amazing job finishing up their competition last week placing fourth out of fourteen …

140 Characters to 6 Seconds of Branding

Vine, released just a few short months ago, has already made a big impact in the social and mobile advertising …

Evian’s “Baby & Me”

https://www.youtube.com/watch?feature=player_embedded&v=pfxB5ut-KTs Evian strikes gold with another spot focusing on their “Live Young” branding and providing us with yet again …

Branding Yourself on LinkedIn

Throughout many of my classes, the majority of the teachers have been strong in pushing the professional use of social …

The Free Journal Project

I recently came across an amazing project developed by Kelly Clawson, a fellow advertising student here at Temple …

The Start of Something New for Pepsi

Pepsi’s newly redesigned bottles are expected to hit the shelves next month. The new bottle will be the first time …

BrandYourself: Take Control of Your Online Presence

When looking for a job today, one of the most important things to remember is you are a brand. We …

Kembrel Men’s Store Opening

After interning for Kembrel for over a year, I have learned many things about fashion, retail, social media, merchandising and …

Tyler School of Art’s Restaurant Identity Exhibition

From October 31 through November 21, 2012 Tyler School of Art’s Juniors will be displaying their Restaurant Identity Projects in …

Several Brands Drop Armstrong Including Nike

As an advertising student here at Temple University, the concept of celebrity endorsements its often taught in the 1000 level …

Quaker City Mercantile Agency Tour

TEMPLE AD CLUB PRESENTS: Quaker City Mercantile Agency TourMonday October 15, 2012 4:00 pm – 5:00pm Quaker City Mercantile is …

The Beginning of the End

Hello all! As my internship with Sodexo and the Temple Dining Services comes to an end, I realize that I …

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed …

Facebook & the Much Younger Generation

I came across an article on AdWeek called “Data Points: The Kids are Online.” The article basically reveals how younger …

AIGA DESIGN STUDIO OPEN TOURS

2011 Open Studio Tours See what’s inside a professional design studio! Design studios in the Philadelphia area are opening their …

Design-Create-Develop-Market-Brand

My name is Sami Souders and I am a senior at Temple University. This summer, I found myself among other …

5 Campaigns that Paved the Way

5 Campaigns that Paved the Way We can all think of the most creative ads we’ve ever seen, the …

Fresh Branding

A fresh new branding campaign has been launched for Stack Architects. The creators of this clean and concise design are …

Millennials…A Generation of Change

We have been told that if we work really hard we will succeed. We won trophies. We learned that everyone …

Behind the Bullseye No.2: Brand to Brand Mayhem

I’m back from hiatus and I’m going to continue where I left off with Behind the Bullseye. People are much …

New Identity Design: ‘All About Tea’

The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense …

The Shack…

Radio Shack is one of those brands that makes me wonder how it’s still around. I’ve never purchased anything from …

Agency of the Week: Qube Konstrukt

Qube Konstrukt, an Australian “do it all” agency has my pick of the week. With works using every medium and …

How strong is Branding really?

Advertising isn’t just about communicating and selling as most people think. However when psychology comes into play communicating an idea …

Minority Rules…? The Gap logo

We have to be willing to admit when something isn’t working out. If we wait too long to come to terms with a problem, the problem will come to terms with us.

Geico: Anything Goes!

Its campaigns aren’t really consistent; it has a spokesman and a mascot; and it isn’t the best nor the first yet Geico remains the most popular.

What if Septa stations could be branded?

Is everything for sale? I’m positive that certain other stops have absolutely no redeeming value. I think Broad & Pattison would be the exception and never the rule.

Musical Chairs: Competing Line Extensions

No brand wants to be caught without a certain line extension if it’s being offered by a competitor even if it’s just for a limited time. One of the great benefits of being an industry leader is setting the example and shaming everyone else into following whether they’re ready to or not.