Philadelphia
When you wear different hats, you’ll find that one size doesn’t fit all.
On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.
In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.
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Future Media Concepts: A Glimpse Into MY Future
This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.
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Are You #TempleMade?
Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.
Philadelphia Advertising Industry Adjusts to the Times
Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring!
Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions they are trying to fill didn’t even exist 5 or 6 years ago. Scott Tattar, director of PR at Lev lane said, “Being tech savvy is only part of it — everyone younger is tech savvy now. They grew up with social media in their DNA. There’s a creative surge in Philadelphia — I’m seeing it just in the number of bikes in the racks below the building.”
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I’ll Take the Small Agency Roll Please
This past week I completed my first week of my second internship at Maiden Media. Three words: I Love It! It’s a small shop tucked away in the chic-ness of Olde City but once you step inside you quickly realize there is nothing small about Maiden Media. A creative agency that focuses on digital media (websites, social media, and creative) Maiden Media is for those who thrive on hash tags, gifs,apps, trending topics and javascript. Initially, I was worried about how I would fit, but that quickly faded after the first few days.
Neighborhood Film Company
I can’t say it much better than they do:
“Neighborhood Film Company (NFCo) is a professional production company that uses the process of filmmaking to fight cycles of poverty. By partnering with Project H.O.M.E. (PH) – a non-profit committed to ending homelessness in Philadelphia – NFCo equips residents recovering from homelessness and addiction with the necessary skills to effectively work on mainstream commercials, web adverts, promos, music videos, and short/long form narratives. From Pre-Production through Post-Production, PH Residents work alongside Industry Professionals, thus assuring that quality is never sacrificed and creativity and growth are constantly cultivated. Ultimately, NFCo’s goal is to create competitive visual stories while transforming individuals from a life of marginalization to a life of dreaming, creating, and thriving.” -neighborhood film company
Speak Up!! Your thoughts and ideas are valuable. Really.
This semester, I am interning with Silenc
ia, a small public relations firm in center city Philadelphia. When I started in late August, the owner had been asked to be a part of the public relations team for Eagle’s player Asante Samuel’s foundation, Bring it Home Moms. Though I’m not a sports fanatic, I was still excited to accompany Aly, the owner, to a meeting at the Nova Care Center to meet with Asante and present our ideas. Though I didn’t present, it was a great experience to see how one pitches an idea to the client and is prepared to work with their criticisms and sell the idea. Randi, the woman presenting, was confident in her presentation and ideas, yet flexible. It seemed as if her presentation was one of those ‘choose your own ending’ stories. She had a reason for every decision and if that was satisfactory, she had an alternative plan, ready and waiting. 
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Every year, Philadelphia Magazine unleashes their Best of Philly issue, offering up their take on the best services, styles, and stores that this diverse city has to offer. The award is relatively prestigious. I say “relatively” because there were 253 winners this year. Nonetheless, there is prestige, and two of the clients I work for won Best of Philly awards this year. Most importantly, my boss brought me along to the release party. You know what that means — open bar, free hors d’oeuvres, and a chance to schmooze with the who’s whos of the Greater Philadelphia Region.
98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s
In January I started an internship at CBS Radio’s 98.1 WOGL. This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.
One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic? And my answer for that: I already know how to generally reach my demographic since I’m apart of it! I’m knowledgeable of what is hip and new, and have experience with reaching out to college students. What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.
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Activia Campaign by Young & Rubicam
Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.
I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.
