Philadelphia

How A Marketing Agency Really Works

LightStream Group is a marketing agency concentrated in bank and credit union, healthcare, and higher education advertising. The organization has two locations, one in Lansdale PA and another in Telford PA, both suburbs of Philadelphia. They currently have just over 30 employees and one intern. They have had a handful of interns in the 10 years since their establishment, all of which acquired their internships through networking. As the only intern at the organization, I was given tasks in various departments: project management, writing, design, accounting, sales, and media/data analytics. My role in the organization changed from day to day, the main focus of my internship being to learn as much as possible about marketing.

4 Things I Learned At Group Two

Hey everyone! I’m Lenny Benfante, a senior Advertising major on the Art Direction Track, and I’ve been a Social Media Intern at Group Two Advertising since August.

Experience at Temple University’s Marketing Department

Hello, curious reader! My name is Colin Giering, a student and independent filmmaker. I am a sophomore at Temple University with an intent to graduate with a degree in Advertising. This past 2018 fall semester I had the privilege of working with Temple University’s Marketing Department specifically, within the video department.

Trying out Temple Football

When many people think of fall, they think of apple cider, pumpkin picking, changing leaves, and of course, weekends dedicated to college football. With football season in full swing, I have had the opportunity to intern with Temple football and assist with their advertising, their graphics, and their behind-the-scene operations. My name is Jocelyn Burns, and I am a junior advertising major following the art direction track in the Klein School of Media and Communication.

My 2 Cents: Ask Questions and Ask for Work

Being proactive and curious can get you far.

Play hard, Network harder

I found my internship at a rooftop party hosted by Larry Fitzgerald in Phoenix, Arizona. The route to my internship was very unconventional, but a story worth telling.

4 Reasons to Intern at a Start-up

Start-up companies are extremely unique places to start your career as an intern.

When you wear different hats, you’ll find that one size doesn’t fit all.

On paper, my role at ChatterBlast, a digital marketing services company in Philadelphia, is clear and concise: Research and Reporting intern.

In real life though, my role isn’t so clean cut. While most of my work is typically research-centered (creating data reports, forming influencer lists, analyzing client information, etc.), I’ve also had the opportunity to wear some other hats in the office.

Future Media Concepts: A Glimpse Into MY Future

This semester, I have been working as a Marketing Intern for the company Future Media Concepts. For the past few weeks, I have been learning so much about the marketing industry and gaining plenty of useful experience. Although I am in my junior year as an advertising major, marketing has always been something I have been interested in since it is so closely related to advertising. My manager is great and lets me do a variety of projects. I work on e-mail campaigns (which has lead me to learn the ins and outs of the program SalesForce), help manage and create content for their social media sites, write blog posts on WordPress, and will also be a part of preparing an event that will be happening in May.

Are You #TempleMade?

Today, May 6th, at 9PM, “Branded”, a film by Cameron S. Mithcell, will be premiering at The Pearl on Broad Street. The film looks inside the Temple Made campaign through the eyes of students, faculty, alumni, and the marketing team that started it all. “Branded” is an opportunity to experience and discuss the impact of the influential campaign and its affect on the Temple community. It is a cherry and white movement that has expanded Temple’s reach not only in the city of Philadelphia and surrounding areas, but also nationwide with its influential ads in print, TV, and online. There will be a Q&A discussion following the premiere. The premiere will screen twice, first at 9PM and second at 9:30PM. You can RSVP to the event for free admission.

Graduation is Around the Corner!

The day we all thought would never come is almost upon us…. GRADUATION! Even though this is what we have been looking forward to for the past 4+ years, now that its finally approaching, some of us might not feel ready. What is hands-down the biggest concern cluttering most of our minds? Jobs of corse! Well there is no time to waste, the job hunt is on.

Philadelphia Advertising Industry Adjusts to the Times

Contrary to popular belief, Philadelphia Business Journal says that Philly’s Advertising Industry is hiring!

Agencies like LevLane, Machinery and O3 both say they are looking to hire young, new talent in the upcoming year. But the qualities they are looking for have changed, saying that a lot of the positions they are trying to fill didn’t even exist 5 or 6 years ago. Scott Tattar, director of PR at Lev lane said, “Being tech savvy is only part of it — everyone younger is tech savvy now. They grew up with social media in their DNA. There’s a creative surge in Philadelphia — I’m seeing it just in the number of bikes in the racks below the building.”

Doing Good in Philly

Year after year, businesses turn to public relations for brand revitalization and to enhance and optimize their exposure. Skai Blue Media, a full-service public relations agency, specializes in doing just that. With a large experience base, Skai Blue Media represents clients from a multitude of different backgrounds including retail, non- profit, technology, entertainment, beauty, restaurants, and fashion. By taking on each client with an individualized approach to garnering press and creating unique collaborations, the team is able to provide successful public relations campaigns for all their clients. Having been interning at Skai Blue Media for a little over a month now, I am learning just how versatile one needs to be working in the communications industry.

Intern, Intern, Intern

In Advertising, students know that our internships are just as important as our education. Internships open us up to so many more opportunities than just going to class and reading our textbooks. Luckily, the Temple Advertising curriculum requires three credits of an internship. Does that mean you should take one internship and register as three credits? This gives you multiple options. You can break up the three credits and use one in three different semesters. So three different internships. Word of advice, three different internships is better than one! Or you can do what I did and use up all the three credits in one semester to even out your classes. Does that mean I only took one internship? Of course not! I did that to fit my schedule but I am now on my third internship and I could have done even more if I started right away.You don’t have to be a Junior or Senior to land an internship. If you seek it out and really sell yourself you can get it. I’ve have friends in my classes who started interning their summer after senior year because they went for it!

PHL: A Great City to Work in

Rewind back to the month of May, when I was applying for internships. At that time, I pictured myself dashing around Philadelphia in a blazer and heels, running errands for my boss–four coffees in a Starbucks caddy along for the ride. Needless to say, I had many misconceptions about what interning would be like. (Does it sound like I got my visions straight from The Devil Wears Prada?)

PHL: Modern Renaissance City

As a Temple Student and thus a Philadelphia resident I seem to often forget that tons of people visit Philadelphia as a vacation spot each and every day. That was until I came across PHL Partners, a “toolkit” to show the great parts of the city of brotherly love. This toolkit made by the Philadelphia Convention & Visitors Bureau is an open-source platform that shares the unique stories of Philadelphia. This advertising effort is working towards associating Philadelphia as a “modern renaissance city” by creating a montage of shots throughout the city highlighting the uniqueness Philly has to offer.

“Design is creativity with strategy.”

Students at Temple see thousands of advertisements on campus each day. Some are hung on bulletin boards; others are passed out on Liacouras Walk. But the ads and event posters hanging in the Louis J. Esposito Dining Center and the Valaida S. Walker Food Court in the Student Center—are made by me and the rest of the marketing team at Sodexo!

Philly AD Club’s Job Genius Bars, A Must Go!

Do you need an internship? Do you want a job? Or, do you want to do some exploring?

Attend Philly AD Club’s Job Genius Bars, an event that gives college students a chance to participate in interactive sessions, hear job searching tips, talk to “geniuses” in the industry, and gain more knowledge on how to be one step closer to their dream career.

I’ll Take the Small Agency Roll Please

This past week I completed my first week of my second internship at Maiden Media. Three words: I Love It! It’s a small shop tucked away in the chic-ness of Olde City but once you step inside you quickly realize there is nothing small about Maiden Media. A creative agency that focuses on digital media (websites, social media, and creative) Maiden Media is for those who thrive on hash tags, gifs,apps, trending topics and javascript. Initially, I was worried about how I would fit, but that quickly faded after the first few days.

Neighborhood Film Company

I can’t say it much better than they do:

“Neighborhood Film Company (NFCo) is a professional production company that uses the process of filmmaking to fight cycles of poverty. By partnering with Project H.O.M.E. (PH) – a non-profit committed to ending homelessness in Philadelphia – NFCo equips residents recovering from homelessness and addiction with the necessary skills to effectively work on mainstream commercials, web adverts, promos, music videos, and short/long form narratives. From Pre-Production through Post-Production, PH Residents work alongside Industry Professionals, thus assuring that quality is never sacrificed and creativity and growth are constantly cultivated. Ultimately, NFCo’s goal is to create competitive visual stories while transforming individuals from a life of marginalization to a life of dreaming, creating, and thriving.” -neighborhood film company

Read more on Neighborhood Film Company…

Challenges

As we’re nearing the end of the semester, the HS Advertising Workshop is starting to get a little more challenging. The students are as great as ever, but one of the biggest challenges that we have experienced is keeping the students committed to the program. During the first two weeks of the program we had between ten and twenty students showing up, but as the weeks went on, the attendance started to plateau. Now we are at about ten students participating regularly.

Speak Up!! Your thoughts and ideas are valuable. Really.

This semester, I am interning with Silenc ia, a small public relations firm in center city Philadelphia. When I started in late August, the owner had been asked to be a part of the public relations team for Eagle’s player Asante Samuel’s foundation, Bring it Home Moms. Though I’m not a sports fanatic, I was still excited to accompany Aly, the owner, to a meeting at the Nova Care Center to meet with Asante and present our ideas. Though I didn’t present, it was a great experience to see how one pitches an idea to the client and is prepared to work with their criticisms and sell the idea. Randi, the woman presenting, was confident in her presentation and ideas, yet flexible. It seemed as if her presentation was one of those ‘choose your own ending’ stories. She had a reason for every decision and if that was satisfactory, she had an alternative plan, ready and waiting.

Let’s Party… Best of Philly 2011

Every year, Philadelphia Magazine unleashes their Best of Philly issue, offering up their take on the best services, styles, and stores that this diverse city has to offer. The award is relatively prestigious. I say “relatively” because there were 253 winners this year. Nonetheless, there is prestige, and two of the clients I work for won Best of Philly awards this year. Most importantly, my boss brought me along to the release party. You know what that means — open bar, free hors d’oeuvres, and a chance to schmooze with the who’s whos of the Greater Philadelphia Region.

Hittin’ Homers with WOGL

Last friday was opening day for the Phillies, and luckily for me I got to work a promotions event for WOGL. I was super excited because I had never actually done any promo events yet. I usually would just make phone calls and help with the radio station’s prize give aways.

Read more on Hittin’ Homers with WOGL…

98.1 WOGL: Greatest Hits of the 60s, 70s, & 80s

In January I started an internship at CBS Radio’s 98.1 WOGL. This radio station reaches an older demographic (25-54) and plays the gratest hits of the 60s, 70s, and 80s.

One might ask… Ashley, why do you think you would fit in at a radio station that does not even reach your demographic? And my answer for that: I already know how to generally reach my demographic since I’m apart of it! I’m knowledgeable of what is hip and new, and have experience with reaching out to college students. What I am interested in at this internship is that I can learn how to target an older demo, and compare the differences in how to approach younger people and older people.

Activia Campaign by Young & Rubicam

Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic.

I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though.

Shot Through the Heart

With only five days away you better think of something good quickly! Over at Design Sponge, they have conjured up a cute and kitschy arrow to shoot at your love. (not literally)

The Modern Telephone Concept

Not only is the video especially inspiring, due to the content and also the ambient soundtrack, but the concept is ingenious.

If produced, this phone will be a huge step forward in application development and in design. We are talking about three touch screens here as opposed to our current standard of one.

Red Bull: Flugtag on the Waterfront!

I’d say Flugtag (aka “Flying Day”) was the biggest frat party I’d ever been to. That was the overall vibe. It definitely wasn’t a family friendly event.

I've Got the Best Job in Philly

These people didn’t seem to be doing anything in particular so I guess their intentions were to show off their shirts. I wasn’t inclined to really ask questions. As far as I know the Sugar House Casino isn’t open yet…

Philly's Anti-Billboard Movement…

DiCicco has deleted critical language from existing outdoor advertising zoning codes 14-1604 and 9-602 removing protections that will AFFECT EVERY NEIGHBORHOOD in the city.

Peco: Somebody has overstayed their welcome…

It’s hard to unload large appliances. They actually offer to pick them up and pay for them. What’s not to like about that given the consumer is getting a replacement.

Unlitter Us: Time to come clean?

The Unlitter Us campaign aims to reverse the damage by using the same principles that created it.

Center City Film: Awesome on a Stick

“Making treats since 1978”

Union Trust: Philadelphia Steakhouse

Union Trust: Philadelphia Steakhouse (Opening February 2, 2009)

What's Happening in Philly?

PHILLY FUN:

Body Worlds 2 & The Brain at The Franklin Institute till April 18th
Picasso and the Avant-Garde in Paris at the Philadelphia Museum of Art from February 24th till April 25th; STUDENTS ONLY $19