Digital Media

Great guerrilla

I came across some really great guerrilla advertising campaigns used on buses. One is for a Baltica Beer. The poles to hang on for people who stand in a bus, actually have beer cans around them. So when you hold…

Social Media in Action

Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to…

"A Virtual Call To Action"

As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these…