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Internships
April 18, 2013

‘Your Ad Here: The Cool Sell of Guerrilla Marketing’ Lecture

The School of Media and Communication will be hosting Dr. Michael Serazio of Fairfield University on Monday, April 22nd. Dr. Serazio will be delivering a presentation on ‘Your Ad Here: The Cool Sell of Guerrilla Marketing.’ Dr. Serazio writes about…

Internships
March 11, 2013

University Guest Speaker: Andrew F. Smith

Andrew F. Smith, the author of Drinking History: Fifteen Turning Points in the Making of American Beverages, will be discussing his book at Paley on March 26th, discussing the history of All-American drinks such as Coke and Coors, as…

Internships
October 28, 2010

Machinery Philly!

Yesterday we had speaker come in for Creative Thinking (an ad course). Mr. Ken Cills of Machinery Philly gave a presentation on “how to be creative” and what has worked for him. I wasn’t able to find a site for…

Internships
April 24, 2010

Finch Brands: Business & Brand Evolution

Finch's take on branding is that consumers want to invest themselves emotionally into a brand and it's Finch's job to make that make that connection happen. Getting ideas is easy, but getting clients and consumers to buy into them is the hard part.

Internships
March 10, 2010

From SCT to Apple! Alumni Joe Ferry’s 5 Tips for Landing a Job

Joe spoke on his growing pains as he transitioned from fresh-faced TU alum to Apple Inc. field recruiter.