Qualitative

My Intern Experience at Finch Brands

Hello everyone! My name is Abigail Cane, and I’m a rising senior at Temple. My major is in Advertising with a concentration in Brand Strategy and Research, and I have a minor in Public Relations. For the past couple of…

“Moderating to the Max” Book Review

Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond…