realbeauty – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 16 Apr 2013 18:21:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png realbeauty – AdLib https://templeadlib.com 32 32 Dove ‘Real Beauty’ Campaign https://templeadlib.com/dove-real-beauty-campaign/ https://templeadlib.com/dove-real-beauty-campaign/#comments Tue, 16 Apr 2013 18:21:43 +0000 https://smc.temple.edu/adlib/?p=14084 Dove, famously known for using real women displaying confidence in their own skin, is continuing to reinvent female-based marketing with its new Real Beauty Sketches Campaign. Dove has hired artists to create two sketches of women. One sketch, the woman describes herself and the artist sketches her from the description. The second sketch, a complete stranger describes her to the artist.

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