sports – AdLib

Capturing Memories with Temple Athletics

Aidan Wunderly — Tue, 28 Nov 2023 00:31:04 +0000

My name is Aidan Wunderly and this September I started working with Temple University’s Athletics Department as a creative intern. As an advertising major concentrating in art direction, I have been searching for creative experiences that I can use to learn new skills, build on existing skills, expand my portfolio, and form new connections. As a creative intern, I attend a variety of…

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Trying out Temple Football

Jocelyn Burns — Sun, 02 Dec 2018 14:23:33 +0000

When many people think of fall, they think of apple cider, pumpkin picking, changing leaves, and of course, weekends dedicated to college football. With football season in full swing, I have had the opportunity to intern with Temple football and assist with their advertising, their graphics, and their behind-the-scene operations. My name is Jocelyn Burns, and I am a junior advertising major…

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30 Years of Outfitting Athletes, 4 Months of Interning

Faith A. Scheerbaum — Thu, 02 May 2013 13:51:27 +0000

It has been my honor to be an intern at City Sports for the exciting time of the company’s 30th Anniversary. The marketing team has done a great job of event planning this month with training runs for Broad Street, release of Limited Edition 30th Anniversary City Sports Tees (Throwback 1983 Collection), and simple Birthday Cake cutting at Run Club. The company has partnered with New Balance to…

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Sporting Event Posters

Maia R. Wilkes — Sat, 10 Dec 2011 19:55:47 +0000

From an advertising standpoint, sports are always walking a fine line. They attract a large and diverse audience–one that may only have that sport in common, like with the Olympics. They are usually highly traditional, with a complex web of social cues to navigate; how does one begin to advertise for a polo game? Most of all I think that sports advertising has to be incredibly emotional.

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Fútbol Fetus: A March of Dimes PSA

Thu, 24 Jun 2010 18:46:47 +0000

This one speaks (kicks) for itself. I originally saw the Spanish version. I guess it was placed again for the World Cup (being an older commercial and all). https://www.youtube.com/watch?

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What if Septa stations could be branded?

Thu, 24 Jun 2010 12:43:36 +0000

Septa is one of those things that can still be a pain in the neck even on its best day. From its fare increases, to its delightfully indifferent employees, to its overall culture of mediocrity, Septa really needs every dime it can get. According to NBC10.com, “Septa will vote next week on the $5 million deal to rename the stadium station after the telecommunications company.” NBC is talking about…

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Nike: Tiger… Did you learn anything?

Thu, 08 Apr 2010 18:17:36 +0000

https://www.youtube.com/watch?v=sIYejgkqd0o This is my kind of spot. As a completely indifferent third party, I’m relieved to see something so dramatic (without it being gossip because I cringe at gossip) on TV even if it is about Tiger Woods. The omniscient narrator is much more welcoming than the typical announcer format. Tiger himself is a brand. His life has been playing out like a Greek…

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