Natacha A. Houdegbe – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Mon, 04 Nov 2013 14:33:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Natacha A. Houdegbe – AdLib https://templeadlib.com 32 32 Contagious https://templeadlib.com/contagious/ https://templeadlib.com/contagious/#respond Mon, 04 Nov 2013 14:33:50 +0000 https://smc.temple.edu/adlib/?p=14620 Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on. He opens this discussion by stating that all people hold the same importance in word of mouth, which he considers to be the strongest form of communication…

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]]> https://templeadlib.com/contagious/feed/ 0 Final Days at Philly Mag https://templeadlib.com/final-days-at-philly-mag/ https://templeadlib.com/final-days-at-philly-mag/#respond Tue, 14 May 2013 16:44:38 +0000 https://smc.temple.edu/adlib/?p=14308 With my last day at Philadelphia Magazine officially over, I am realizing how much I really learned from this experience. I am a junior in both research and account management tracks and this was my first internship. I feel that I learned so much just being in the office and seeing the way the business works. I am not only going to miss working at 1818 Market, but also working with everyone at…

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]]> https://templeadlib.com/final-days-at-philly-mag/feed/ 0 The Magazine World https://templeadlib.com/the-magazine-world/ https://templeadlib.com/the-magazine-world/#comments Mon, 22 Apr 2013 17:45:40 +0000 https://smc.temple.edu/adlib/?p=14073 As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am currently an Advertising Sales intern. Philadelphia Magazine is a monthly magazine centered on the city and the surrounding area. They also have additional…

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