Book Reviews – AdLib https://templeadlib.com The Experiences of Temple Advertising Students Tue, 05 Dec 2017 14:13:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://kleinsites-media.s3.amazonaws.com/sites/32/2022/11/26141900/cropped-TempleT_Box_Red-32x32.png Book Reviews – AdLib https://templeadlib.com 32 32 Brandwashed by Martin Lindstrom https://templeadlib.com/brandwashed-by-martin-lindstrom/ https://templeadlib.com/brandwashed-by-martin-lindstrom/#comments Tue, 05 Dec 2017 14:13:53 +0000 https://smcsites.com/adlib/?p=17843 This podcast is about the background information on the author Martin Lindstrom. This book describes how companies “brandwash” children at an early age. Companies use pregnant women for research on babies in the womb. Studies have shown that we determine our likes and preferences of brands and products by the age of 7, but Lindstrom believes it’s much earlier than that. It begins in the womb.

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]]> https://templeadlib.com/brandwashed-by-martin-lindstrom/feed/ 9 The Better Mousetrap: Brand Invention in a Media Democracy https://templeadlib.com/the-better-mousetrap-brand-invention-in-a-media-democracy/ https://templeadlib.com/the-better-mousetrap-brand-invention-in-a-media-democracy/#comments Fri, 01 Dec 2017 15:46:24 +0000 https://smcsites.com/adlib/?p=17796 Why do we love certain brands – the ones that feel like ours – and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising…

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]]> https://templeadlib.com/the-better-mousetrap-brand-invention-in-a-media-democracy/feed/ 10 Unmarketing by Scott Stratten https://templeadlib.com/unmarketing-by-scott-stratten/ https://templeadlib.com/unmarketing-by-scott-stratten/#comments Fri, 01 Dec 2017 15:45:21 +0000 https://smcsites.com/adlib/?p=17803 Almost immediately upon opening Unmarketing, you’re introduced to the idea of the hierarchy of buying. This idea, created by Scott Stratten and his team, helps to answer the question “why do you buy?”. The theory is set up as a pyramid split into 6 parts with each side of the pyramid’s axis representing trust, relationship, and competition. Inside of the 6 parts of the pyramid are cold-calls…

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]]> https://templeadlib.com/unmarketing-by-scott-stratten/feed/ 9 How to Win Friends and Influence People in the Digital Age – A Book Review https://templeadlib.com/how-to-win-friends-and-influence-people-in-the-digital-age-a-book-review/ https://templeadlib.com/how-to-win-friends-and-influence-people-in-the-digital-age-a-book-review/#comments Thu, 30 Nov 2017 16:40:56 +0000 https://smcsites.com/adlib/?p=17749 Dale Carnegie’s novel, How to Win Friends and Influence People in the Digital Age, is a timeless novel outlining core principles and techniques to building genuine relationships with others through a digital viewpoint. This book offers priceless advice on how to build, maintain and even stand out in the digital space. Listen to my book review to learn more. …

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]]> https://templeadlib.com/how-to-win-friends-and-influence-people-in-the-digital-age-a-book-review/feed/ 7 Ethnography for Marketers – A Book Review https://templeadlib.com/ethnography-for-marketers-a-book-review/ https://templeadlib.com/ethnography-for-marketers-a-book-review/#comments Fri, 17 Nov 2017 19:10:06 +0000 https://smcsites.com/adlib/?p=17701 Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint. The author uses real client examples to help the reader visualize the process and outcome in a data-driven way. The book supplements my Qualitative Research course well because of the way you relearn the different methods of…

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]]> https://templeadlib.com/ethnography-for-marketers-a-book-review/feed/ 8 Contagious: Why Things Catch On – A Review https://templeadlib.com/contagious-why-things-catch-on-a-review/ https://templeadlib.com/contagious-why-things-catch-on-a-review/#comments Thu, 16 Nov 2017 15:52:11 +0000 https://smcsites.com/adlib/?p=17685 Contagious is a book that tries to break down why certain content goes viral and some does not. Jonah Berger makes the argument that for content to go viral it must fulfill all categories of his STEPPS acronym. Listen to me air my grievances about the book and my final recommendation to see if this book is for you.

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]]> https://templeadlib.com/contagious-why-things-catch-on-a-review/feed/ 9 Buy.ology: A Book Review by Emily Murphy https://templeadlib.com/buy-ology-a-book-review-by-emily-murphy/ https://templeadlib.com/buy-ology-a-book-review-by-emily-murphy/#comments Thu, 16 Nov 2017 13:52:55 +0000 https://smcsites.com/adlib/?p=17676 Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing. In “Buy.ology: The Truth and Lies About Why We Buy,” Martin Lindstrom breaks down his 3-year, 2,000 person study into to some key findings about how our subconscious controls us more than we think. Everything is not always as it seems when it comes to…

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]]> https://templeadlib.com/buy-ology-a-book-review-by-emily-murphy/feed/ 11 Start with Why: How Great Leaders Inspire Action by Simon Sinek https://templeadlib.com/start-with-why-how-great-leaders-inspire-action-by-simon-sinek/ https://templeadlib.com/start-with-why-how-great-leaders-inspire-action-by-simon-sinek/#comments Thu, 16 Nov 2017 13:52:10 +0000 https://smcsites.com/adlib/?p=17664 Start with Why: How Great Leaders Inspire Action by Simon Sinek is a book about inspiring individuals to find and start with their WHY. He says that when we start with WHY in everything that we do, we inspire action in a way that WHAT doesn’t. “Start with Why” draws upon real-life experiences and examples to identify a naturally occurring pattern, a way of thinking, acting and communicating that…

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]]> https://templeadlib.com/start-with-why-how-great-leaders-inspire-action-by-simon-sinek/feed/ 9 Consumer.ology – The Myths of Market Research https://templeadlib.com/consumer-ology-the-myths-of-market-research/ https://templeadlib.com/consumer-ology-the-myths-of-market-research/#comments Thu, 19 Oct 2017 17:41:25 +0000 https://smcsites.com/adlib/?p=17502 The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them. He gives many examples of times when companies went into downfall, ultimately due to misleading research. Graves talks about the many influences on consumers when participating in studies and how these influences tend to lead to false findings. Some of these influences are…

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]]> https://templeadlib.com/consumer-ology-the-myths-of-market-research/feed/ 10 How Brands Grow–A Book Review https://templeadlib.com/how-brands-grow-a-book-review-2/ https://templeadlib.com/how-brands-grow-a-book-review-2/#comments Thu, 19 Oct 2017 17:40:45 +0000 https://smcsites.com/adlib/?p=17525 As you’ll hear from my book review above, Byron Sharp points out many interesting facts in his book, How Brands Grow. This includes the idea that mass marketing isn’t dead, buyers aren’t as loyal as companies think, and distinctiveness is much better than differentiation. He uses multiple studies to prove his points, especially through the brands Coke and Pepsi. Sharp argues that while mass…

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]]> https://templeadlib.com/how-brands-grow-a-book-review-2/feed/ 11 Methods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda https://templeadlib.com/methods-of-persuasion-how-to-use-psychology-to-influence-human-behavior-by-nick-kolenda/ https://templeadlib.com/methods-of-persuasion-how-to-use-psychology-to-influence-human-behavior-by-nick-kolenda/#comments Thu, 19 Oct 2017 15:14:43 +0000 https://smcsites.com/adlib/?p=17505 With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now. In this book, Methods of Persuasion: How to Use Psychology to Influence Human Behavior, he reveals his secrets to influencing human behavior and ultimately deriving a specific action/result from someone. This was a really fun and engaging read with mini exercises presented…

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]]> https://templeadlib.com/methods-of-persuasion-how-to-use-psychology-to-influence-human-behavior-by-nick-kolenda/feed/ 10 Hunch: Turn Your Everyday Insights Into The Next Big Thing https://templeadlib.com/hunch-turn-your-everyday-insights-into-the-next-big-thing/ https://templeadlib.com/hunch-turn-your-everyday-insights-into-the-next-big-thing/#comments Thu, 19 Oct 2017 12:58:30 +0000 https://smcsites.com/adlib/?p=17477 Hunch: Turn Your Everyday Insights Into The Next Big Thing is a book on how to develop strategic thinking to influence brands. Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples. The author, Bernadette Jiwa, analyzes how successful brands and entrepreneurs were able to change the marketplace by solving problems. This book proves you…

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]]> https://templeadlib.com/hunch-turn-your-everyday-insights-into-the-next-big-thing/feed/ 10 “Moderating to the Max” Book Review https://templeadlib.com/moderating-to-the-max-book-review/ https://templeadlib.com/moderating-to-the-max-book-review/#respond Mon, 15 Dec 2014 19:20:52 +0000 https://smcsites.com/adlib/?p=15823 Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond the typical Q&A. In my review, I give some background about the book’s content, and also why I…

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]]> https://templeadlib.com/moderating-to-the-max-book-review/feed/ 0 Book Review Podcast: Ultimate Sales Machine by Chet Holmes https://templeadlib.com/book-review-podcast-ultimate-sales-machine-by-chet-holmes/ https://templeadlib.com/book-review-podcast-ultimate-sales-machine-by-chet-holmes/#respond Thu, 04 Dec 2014 21:16:42 +0000 https://smcsites.com/adlib/?p=15664

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]]> https://templeadlib.com/book-review-podcast-ultimate-sales-machine-by-chet-holmes/feed/ 0 Contagious Book Review by Kristi England https://templeadlib.com/contagious-book-review-by-kristi-england/ https://templeadlib.com/contagious-book-review-by-kristi-england/#respond Fri, 31 Oct 2014 18:07:16 +0000 https://smcsites.com/adlib/?p=15476 This is a review for the book “Contagious” written by Jonah Berger in March of 2013. …

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]]> https://templeadlib.com/contagious-book-review-by-kristi-england/feed/ 0 Made to Stick Book Review by Michelle Bouh https://templeadlib.com/made-to-stick-book-review-by-michelle-bouh/ https://templeadlib.com/made-to-stick-book-review-by-michelle-bouh/#respond Fri, 31 Oct 2014 18:04:54 +0000 https://smcsites.com/adlib/?p=15475 “Made to Stick” by Chip and Dan Heath discusses what makes good ideas flourish, what qualities bad ideas lack, as well as what qualities good ideas have in common that makes them sticky. According to the two brothers, good ideas are simple, unexpected, concrete, credible, emotional, and include a story. Chip and Dean claim that by following these six essentials, any idea is almost a guaranteed…

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]]> https://templeadlib.com/made-to-stick-book-review-by-michelle-bouh/feed/ 0 Advertising in the Digital Age – Book Review https://templeadlib.com/advertising-in-the-digital-age-book-review/ https://templeadlib.com/advertising-in-the-digital-age-book-review/#respond Tue, 21 Oct 2014 20:11:13 +0000 https://smcsites.com/adlib/?p=15447 Book Review for Lee Odden’s book, Optimize. I discuss the importance and functionality of SEO, as well as online content marketing. …

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]]> https://templeadlib.com/advertising-in-the-digital-age-book-review/feed/ 0 Social Media Explained Book Review https://templeadlib.com/social-media-explained-book-review/ https://templeadlib.com/social-media-explained-book-review/#respond Tue, 21 Oct 2014 20:10:19 +0000 https://smcsites.com/adlib/?p=15435 In this book review I summarize Social Media Explained and share my thoughts on the main concepts found in the book. Thanks for listening.

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]]> https://templeadlib.com/social-media-explained-book-review/feed/ 0 Drunk Tank Pink Book Review https://templeadlib.com/drunk-tank-pink-book-review/ https://templeadlib.com/drunk-tank-pink-book-review/#respond Tue, 21 Oct 2014 20:07:35 +0000 https://smcsites.com/adlib/?p=15427 This is a review of Adam Alter’s Drunk Tank Pink. It sections the book off into three main parts, the world within us, the world between us, and the world around us. I go over some of the content in this podcast and also touch on some of my favorite studies referenced in each part. Hope you enjoy!

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]]> https://templeadlib.com/drunk-tank-pink-book-review/feed/ 0 So What? How to Communicate What Really Matters to Your Audience https://templeadlib.com/so-what-how-to-communicate-what-really-matters-to-your-audience/ https://templeadlib.com/so-what-how-to-communicate-what-really-matters-to-your-audience/#respond Tue, 17 Dec 2013 16:29:29 +0000 https://smc.temple.edu/adlib/?p=14898 Mark Magnacc,a author of So What? How to Communicate What Really Matters to Your Audience, has invested more than 15 years on a search for what sets great communicators apart. In this book he sets up each chapter as an idea that has been tested in his own life and business, as well as with a wide range of clients. He has worked with clients from EMC to Blue Cross Blue Shield.

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]]> https://templeadlib.com/so-what-how-to-communicate-what-really-matters-to-your-audience/feed/ 0 Made to Stick https://templeadlib.com/made-to-stick/ https://templeadlib.com/made-to-stick/#respond Thu, 12 Dec 2013 20:36:34 +0000 https://smc.temple.edu/adlib/?p=14780 Made to Stick is split up between 6 chapters and each of them talks about the different aspects of making ideas “sticky”. In order for an idea to be sticky, it must have Simplicity, Compactness, Unexpected ideas, Credibility of a sources, a Concrete message, Emotional value of messages, and an importance of Stories. For short, it is known as the acronym SUCCESs. The main purpose of this book is to…

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]]> https://templeadlib.com/made-to-stick/feed/ 0 Ogilvy on Advertising https://templeadlib.com/ogilvy-on-advertising/ https://templeadlib.com/ogilvy-on-advertising/#respond Wed, 11 Dec 2013 14:35:24 +0000 https://smc.temple.edu/adlib/?p=14878 By the year 1983, David Ogilvy had already become a titan in the advertising industry. He was one of the original mad men, starting his agency in New York City in 1948. Within 35 years in the business, he had gained a tremendous amount of expertise, which he shared in his book Ogilvy on Advertising. The book lived up to its broad title by covering a wide range of advertising topics from getting…

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]]> https://templeadlib.com/ogilvy-on-advertising/feed/ 0 Drunk Tank Pink by Adam Alter https://templeadlib.com/drunk-tank-pink-by-adam-alter/ https://templeadlib.com/drunk-tank-pink-by-adam-alter/#respond Tue, 10 Dec 2013 19:35:29 +0000 https://smc.temple.edu/adlib/?p=14870 Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter Drunk Tank Pink gets its name from the bubblegum-pink color used in jail cells to curb aggressive behavior inmates. The realization that something as simple as a color could have such a tremendous affect on a group of people made way for more research on these “unexpected forces.

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]]> https://templeadlib.com/drunk-tank-pink-by-adam-alter/feed/ 0 Switch: How to Change Things When Change is Hard https://templeadlib.com/switch-how-to-change-things-when-change-is-hard/ https://templeadlib.com/switch-how-to-change-things-when-change-is-hard/#respond Mon, 09 Dec 2013 22:02:05 +0000 https://smc.temple.edu/adlib/?p=14857 In order for companies to be successful in the long run, they must be willing to change the way they do things, even if it’s hard to do so. Companies often have struggled to make the changes they have to since they often get complacent in how things are run. In the book I read for this project, Switch: How to Change Things When Change is Hard, Chip and Dan Heath go through some of the main reasons…

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]]> https://templeadlib.com/switch-how-to-change-things-when-change-is-hard/feed/ 0 The Bible of Modern Advertising: Confessions of An Advertising Man. https://templeadlib.com/the-bible-of-modern-advertising-confessions-of-an-advertising-man/ https://templeadlib.com/the-bible-of-modern-advertising-confessions-of-an-advertising-man/#respond Wed, 04 Dec 2013 16:08:59 +0000 https://smc.temple.edu/adlib/?p=14796 “I would like to make it mandatory that everyone in advertising read David Ogilvy’s first book, Confessions of an Advertising Man at least once a year.” George Parker commented that in Business Insider. Media Week also evaluated this book as the “required reading for anyone in business”. In Confessions of an Advertising Man, David Ogilvy not only tells legendary stories about his successful career…

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]]> https://templeadlib.com/the-bible-of-modern-advertising-confessions-of-an-advertising-man/feed/ 0 “Buy.ology” by Martin Linstrom https://templeadlib.com/buy-ology-by-martin-linstrom/ https://templeadlib.com/buy-ology-by-martin-linstrom/#respond Wed, 06 Nov 2013 20:00:23 +0000 https://smc.temple.edu/adlib/?p=14639 Throughout this book, the author, Martin Lindstrom, attempts to prove to his readers that through neurological testing, advertisers can discover what consumers really want, because sometimes their words aren’t the complete truth. Each chapter offers a different example of a test done often times through fMRI testing that show which parts of the brain consumers are using when making purchase…

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]]> https://templeadlib.com/buy-ology-by-martin-linstrom/feed/ 0 Contagious https://templeadlib.com/contagious/ https://templeadlib.com/contagious/#respond Mon, 04 Nov 2013 14:33:50 +0000 https://smc.temple.edu/adlib/?p=14620 Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on. He opens this discussion by stating that all people hold the same importance in word of mouth, which he considers to be the strongest form of communication…

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]]> https://templeadlib.com/contagious/feed/ 0 Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping https://templeadlib.com/consumer-ology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping/ https://templeadlib.com/consumer-ology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping/#respond Mon, 04 Nov 2013 14:32:27 +0000 https://smc.temple.edu/adlib/?p=14614 Throughout Consumer.ology, Philip Graves discusses market research. He explains what exactly it is and what needs to change within it in order to gather reliable information. While I went into this book with the idea that market research (i.e. collecting consumer opinions through in-depth interviews, focus groups, customer satisfaction questionnaires, online surveys, etc) was incredibly imperative…

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]]> https://templeadlib.com/consumer-ology-the-market-research-myth-the-truth-about-consumers-and-the-psychology-of-shopping/feed/ 0 Why We Buy: The Science of Shopping https://templeadlib.com/why-we-buy-the-science-of-shopping/ https://templeadlib.com/why-we-buy-the-science-of-shopping/#respond Mon, 04 Nov 2013 14:29:08 +0000 https://smc.temple.edu/adlib/?p=14612 Why We Buy When you step into a store or shopping environment, have you ever wondered why signs are placed where they are or why there is two feet of walking in between isles? Paco Underhill, the author of Why We Buy: The Science of Shopping, created a company in which he and his colleagues credited themselves on mastering the science of shopping. Big name corporations would hire him and…

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]]> https://templeadlib.com/why-we-buy-the-science-of-shopping/feed/ 0 The Age of Persuasion: How Marketing Ate our Culture https://templeadlib.com/the-age-of-persuasion-how-marketing-ate-our-culture/ https://templeadlib.com/the-age-of-persuasion-how-marketing-ate-our-culture/#respond Mon, 04 Nov 2013 14:27:00 +0000 https://smc.temple.edu/adlib/?p=14607 Thinking of advertising and marketing industry today you realize that it has come a long and far way from where it began. Authors Terry O’Reilly and Mike Tennant give a comprehensive history of how advertising started, where it’s been, and what it has evolved to currently. Previous to becoming the author of this book O’Reilly had a radio series, “O’Reilly on Advertising”. His follow up to this was…

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]]> https://templeadlib.com/the-age-of-persuasion-how-marketing-ate-our-culture/feed/ 0 Decoded: The Science Behind Why We Buy https://templeadlib.com/decoded-the-science-behind-why-we-buy/ https://templeadlib.com/decoded-the-science-behind-why-we-buy/#respond Mon, 04 Nov 2013 14:25:29 +0000 https://smc.temple.edu/adlib/?p=14605 Decoded: The Science Behind Why We Buy. Phil Barden. Chichester, UK: John Wiley & Sons, 2013. 270 pages We can’t always explain why we buy what we buy. Some product aspects, such as price and quality, are obvious factors in our decision-making process, but often times, it’s the less obvious product attributes that get us to buy. Decoded: The Science Behind Why We Buy, written by Phil Barden…

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