The Axe Effect
This print ad for Axe body spray was brought to my attention today, and I thought it might be time to comment on Axe’s advertising which is– surprisingly, clever. Of all the body sprays, deoderants, and male cleansing products, Axe…
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The Experiences of Temple Advertising Students
Axe body spray
The Axe Effect
Many people are familiar with the Axe brand of body spray. Their latest commercial features thousands of women running through trees, and jumping over rocks to get to a man on the beach who is spraying himself with Axe. These…