mobile – AdLib

The Value of Mobile

Mallory Wagner — Wed, 27 Mar 2013 10:12:19 +0000

As technology becomes more and more necessary in our lives, we have recently turned our focus from print to online advertising. Mobile ads have been significant parts of ad campaigns for many advertisers. As advertisers, we are inclined to desire a way of measuring the effect these mobile ads have on consumers. Today, Google announced its idea of how exactly to measure the effect of these mobile…

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Webby Awards 2011

Phil Matarese — Thu, 14 Apr 2011 18:40:40 +0000

The Webbys is an award show celebrating excellence on the Internet. And since the medium is virutally endless, they’ve broken it down into several categories: Websites, Online film & video, Interactive Advertising, and Mobile / Apps. From their, each section is broken down into (roughly) a million subcategories. Click HERE to check out this years nominees. This is a great resource for…

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No longer “Just a Big iPhone”

Chris Hawkins — Mon, 14 Mar 2011 20:58:13 +0000

The new world of mobile computing has definitely changed with the introduction of tablet PCs. In most cases these new devices bring a lot of the functionally of its more stationary counterparts to the palm of your hands. Two of the most anticipated tablets are those of smartphone giants Blackberry and Apple. The Blackberry Playbook, to be released in the coming months, seems to be an extremely…

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