Lauren Zintz – AdLib

Katz Marketing Solutions

Lauren Zintz — Mon, 15 Aug 2011 18:39:41 +0000

As my internship at Katz has come to an end, I look back and reflect on my experience. Katz has opened my eyes to a seemingly dying media: radio. Radio is extremely underestimated by the advertising community as many people believe that the medium is not very versatile or is being replaced by satellite radio or iPods. This is not the case. Radio has the ability to make a local impact for a…

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Taco Doritos

Lauren Zintz — Tue, 09 Aug 2011 02:28:25 +0000

Well today was my last day of my internship at Katz Marketing Solutions and also my big presentation. I had to pick a brand to present on, and I picked Doritos because of their large budget capabilities and because of their willingness to utilize creative ideas in their advertising. They had just re-released a flavor that originated in 1967 and left the Doritos flavor line-up in the 80’s called…

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Trial By Fire

Lauren Zintz — Thu, 28 Jul 2011 18:06:12 +0000

My name is Lauren Zintz and I have been interning at Katz Media Group (more specifically Katz Marketing Solutions) for a while now. What the department I work for does is figure out creative ways to use radio for clients from Comcast to Lincoln. I used to think working almost exclusively in radio was going to be boring and wordy, KMS adds a new spin to a seemingly old media. When I first started…

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