The Experiences of Temple Advertising Students
Jonah Berger’s book Contagious explores why certain things catch on and become popular. He starts by dismissing the belief that many, including myself, thought to be true; that a small number of “influencers” cause idea or products to catch on.…
With my last day at Philadelphia Magazine officially over, I am realizing how much I really learned from this experience. I am a junior in both research and account management tracks and this was my first internship. I feel that…
As a junior advertising major in the account management and research track, I decided to try an internship that was different from working in an Advertising agency. My interest in magazines brought me to Philadelphia Magazine, where I am…
