health – AdLib

Baby Carrots baby!

Sun, 03 Oct 2010 22:47:04 +0000

Eat ‘Em Like Junk Food! “Baby Carrots” is a healthy eating campaign aimed at teens and other young people. The psychographics are divided up into 3 spots including: indulgent, future, and extreme. Personas are key when targeting a wide demographic especially since teens wear their them on their sleeves. While there’s going to be some overlapping, I think these 3 are a good start.

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Cervical Cancer: Eau De Parfum

Mon, 12 Apr 2010 16:26:13 +0000

https://www.youtube.com/watch?v=6HumoHUC8yQ Using someone “beautiful” to draw attention to something “ugly” is an appeal to unrealistic expectations. Usually, ads urge viewers to mimic the models. What’s not fair about having a model that mimics the viewer? It’s too realistic. Oh the hypocrisy…

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Sharing a common goal: 88% fewer beverage calories

Wed, 24 Mar 2010 06:30:49 +0000

It’s rare to see long standing rivals unite under any circumstance, but I believe it’s a step in the right direction. I wonder if there will be more spots to come. I saw this one for the first time about 4 or 5 days ago. Here’s a blurb from Ameribev.org… Each brand stands to benefit from this reposition. It’s one thing to speculate, but they’re actually making a move which is good.

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