Katharine G. McKown – AdLib

It’s almost here!

Katharine G. McKown — Wed, 07 Dec 2011 16:15:18 +0000

The countdown continues…3 more days until the big pitch Monday December 5. The high school students have worked so hard the last couple of months. It all comes down to Monday when their hardwork is revealed to the media, Philly Ad Club, Phillies Marketing Executive and many other important people that helped make this workshop a success. I know that the high school students are nervous for the…

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Why I chose to teach high school

Katharine G. McKown — Wed, 23 Nov 2011 18:54:58 +0000

When I first heard that there was going to be a pilot program where Temple advertising students got the opportunity to GO Into a Philadelphia high school to teach advertising during an after school workshop, I was thrilled!! I couldn’t think of a more perfect opportunity for me. I also thought about teaching but I placed teaching on the back burner once I found out about the world of advertising.

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The best day so far!

Katharine G. McKown — Thu, 04 Aug 2011 14:33:01 +0000

Interning at Red Tettemer I am constantly helping other people and learning different things. Diana and Susan, another account manager, have been teaching me how to create status sheets and what they are used for. A status sheet is like an assignment page for the team working on a project. It is updated weekly and there is a status sheet for every job order. For instance, the cookbook for GPTMC…

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Projects, Projects, and Projects

Katharine G. McKown — Thu, 04 Aug 2011 14:28:50 +0000

Since my first day another intern has been assigned to my boss, Diana. Her name Is Olivia and she is from Rowan University. From here on we work together on projects for the most part. Our first major project together was gathering tons and tons of information on Philly’s best restaurants, their top chefs and their best dishes or what they are known for. This project is for GPTMC…

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Day 1 at Red Tettemer

Katharine G. McKown — Thu, 04 Aug 2011 14:16:20 +0000

Click here for a Tour of Red Tettemer. My name is Katie McKown and I have been interning as an Account Manager at Red Tettemer and Partners since the end of June. I started not knowing anything about Account Management other than what I have learned in intro to Ad classes because I am following the copywriting track. You are probably wondering why I am not interning as a copywriter.

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