From Concepts to Campaigns: My Internship at Steve Madden
Hello, my name is Gabrielle Geftman! I am a rising senior at Temple majoring in Advertising with a concentration in Art Direction. This summer, I had the opportunity to intern at Steve Madden in New York City as their Art Direction Intern. This experience has been a dream come true, combining my passions for fashion, art direction, and marketing under the guidance of incredibly talented professionals. Moving to New York City and working at Steve Madden has been surreal. Under the mentorship of Art Director Tina Bearden and Stylist Lydia Binford, I’ve been immersed in the creative process that brings…