From Concepts to Campaigns: My Internship at Steve Madden

Hello, my name is Gabrielle Geftman! I am a rising senior at Temple majoring in Advertising with a concentration in Art Direction. This summer, I had the opportunity to intern at Steve Madden in New York City as their Art Direction Intern. This experience has been a dream come true, combining my passions for fashion, art direction, and marketing under the guidance of incredibly talented professionals. Moving to New York City and working at Steve Madden has been surreal. Under the mentorship of Art Director Tina Bearden and Stylist Lydia Binford, I’ve been immersed in the creative process that brings…

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Strategizing for Success: Metro Esports with the Marketing Team

What Metro Looks Like Before It Opens and Is Packed Marketing and Metro Hi, my name is Charles Selden-Lyde. I am a Senior at Temple University, and I am currently interning at Metro Esports. During my recent internship at Metro Esports, the main focus shifted toward meetings and planning for an upcoming event with the marketing team and Ari. While the daily tasks at the day camp remained consistent, a significant portion of my time was spent in discussions with Ari and the marketing group. The meetings were intense yet incredibly insightful. Ari, with his extensive experience, guided us through…

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My Exciting First Week at Metro Esports: Diving into the World of Competitive Gaming and Community Building

End of Week 1 At Metro Gaming Camp As you can see in the picture my first week at Metro Esports Doylestown was fully packed with things to do and kids to watch over. On my first day, I got a rundown of how things work daily regarding summer camp. They include turning the machines on every morning and getting Leap.gg, a software we use to make sure kids only play specific games that are allowed during summer camp and to make sure everything is nice and neat.  Once the kids arrive around 9 AM, that is when the day…

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My Hubspot x LinkedIn Ambassador Experience

Hi, I’m Juliette Gray, a rising junior and Advertising major at Temple University. As an international student from New Zealand, I jump at opportunities to work with companies like LinkedIn and HubSpot. My experience in the HubSpot x LinkedIn remote learning program has been invaluable, teaching me that paid media is fantastic and that working with clients is my true calling. Working with LinkedIn and HubSpot has taught me three key lessons: my passion for paid media and analytics, the joy of helping clients achieve their goals, and that large-scale Zoom calls aren’t the best way for me to learn…

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All For the Love of Music

Hi everyone! My name is Nick DiSabella and I am currently interning at the Reading Musical Foundation (RMF) as a rising senior at Temple University. Finding internships for this summer was extremely challenging for me as a full time student and working at a restaurant on the side. However, Klein instilled in me the ability and power to network myself and make meaningful connections. I ended up getting this position referred to me from someone I had kept close in my network. I gratefully accepted the position as RMF had given me a scholarship to me when I was in…

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From Classroom to Showroom: My Internship at Burlington

Hello! My name is Avery Bumsted and I am a soon to be senior majoring in advertising, with dual concentration in Copywriting and Brand Strategy & Research. This Summer, I had the amazing opportunity to intern as an Assistant Buyer at Burlington Stores. For as long as I can remember, exploring fashion has been at the forefront of my creative interests. While I have always been drawn to fashion filled racks, what especially captured my interest was the strategy surrounding a store’s intended shopping experience. With a personal interest in fashion marketing, I was instantly drawn to the opportunities available…

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A PR/Marketing Intern’s Journey in the World of Small Business

Working at Flourish Coworking Space has provided me with valuable experience in marketing and public relations. In my role, I’ve been primarily focused on planning events, promoting them to our target audience, and crafting compelling advertisements. Working with Laura DiFrancesco, I initiate the event planning process by discussing the event concept and scheduling. Once finalized, I transfer these ideas into Eventbrite listings, complete with cover photos I created. Then, I type out marketing plan to figure out all the key elements I need to do to determine optimal timing and content for promotional efforts to to have a successful event.…

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3 Ways to Develop Unstoppable Advertising Concepts

Are you an advertising creative who feels like you spend countless hours brainstorming the perfect concept for an ad, but find that after pages and pages of ideas not a single concept sticks? Maybe you find yourself swimming in ideas, but your creative director or client just isn’t buying it. Concepting in advertising is a fickle beast, but my time as the creative intern at Brownstein Group has provided me with 3 key insights into the process of brainstorming and getting an idea approved. Insight #1: Think Objectively I’m sure you’ve heard this before, but it’s never a good idea…

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A Journey Through My SEO Internship Experience

Hi! My name is Lia Barteet and I am a Senior here at Temple in Philadelphia, PA. As a transfer student I started my academic journey at Temple University last spring. Although I was a Junior I didn’t feel I was ready for an internship so I worked hard in my advertising classes, participated in Temple’s student run agency, Allotrope, while attending Temple Advertising Club meetings, and finally attended Klein’s virtual career fair. At the virtual career fair I met Ann Gray. I ended up getting an interview with Harmelin Media and was offered an internship on their Search Engine…

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If it isn’t broken…

Many advertising agencies, from the smallest of boutique styles in the smallest midwest town you can think of all the way to the big guns on Madison Ave, position themselves as the “cool guys”. Some are even as daring to say, “We don’t hire sh*t heads,” but there’s no way to really know that until you step into the office and experience it first hand. This past semester I interned at Brian Communications, a strategic communications firm sitting high on Broad Street. Brian was that standard for the culture I was looking for. Since my first day, I realized what…

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Marketing Diversity: My Experience Interning at Temple’s Office of IDEAL

Hello! My name is Bilen and I am currently a sophomore at Temple University. I am an Advertising major with a recently declared concentration in Account Management and a minor in Business. This school year I have been interning at the Office of Institutional Diversity, Equity, Advocacy, and Leadership located at the center of campus in Tuttleman as their Marketing and Social Media Intern. The position entailed managing the social media accounts for the office and developing copy on the different events occurring and resources offered to students. Throughout my time here I’ve been able to develop key marketing skills…

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Just Ask!

Hi everyone, my name is Riley Flanagan, and I was a maker intern at RTOP for the spring of 2024. I got the chance to work in the production department and see how things are brought to life in the advertising world. Even though I am not a production student, Klein has given me the opportunity to pursue all my interests. I am an advertising major with a concentration in account management. Since Klein allowed me to start my own TV show, I have a background in TV production (specifically videography), but not so much in photography. But still here…

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My Full Circle Journey with REC Philly

My process of working with REC Philly has blossomed throughout the time I’ve been there. For those who aren’t familiar, REC Philly is a creative incubator that equips artists and creative entrepreneurs with the tools they need to thrive in the digital world. They offer things like studio spaces, networking, and workshops to help creative entrepreneurs be at the forefront of their industry and gain special insight on how to succeed as a creative. I came across the company when I was a freshman at Temple. As someone looking to build their brand as a creative, REC instantly became a…

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Interning as a Photo Assistant

My first experience as a Photo Assistant with Pushnik Photo Ever since I received my first SLR for high school graduation, the affinity I developed for capturing moments of life on camera was born. I began to realize that photography provided an eye into the unique interpretation every individual has of the world, and this was fascinating to me. Photography was always something that I treated like a hobby, but as I progressed through college studying advertising, it dawned on me that I could potentially combine my passion for photography with my knowledge of marketing in order to work in…

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Let’s Rallie Again Sometime Soon!

Hello! My name is Lily Knapp, a senior advertising major with a concentration in account management. This past semester, I had the opportunity to intern at Let’s Rallie, an interactive event app based in Philadelphia. As a startup, Let’s Rallie was in the process of solidifying its mission and defining itself as an app. Throughout the semester, the founder clarified Let’s Rallie’s identity and mission, providing me with invaluable insights into various aspects of startup operations, as well as allowing me to perform my duties within advertising, sales, and public relations to support the company at large. When I began…

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