Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
Contagious is a book that tries to break down why certain content goes viral and some does not.
Did you know that soon, advertisers may be able to look into your brain? Well, not actually, but neuromarketing is just about the closest thing.
The more organizations and people who learn to start with WHY, the more people there will be who wake up feeling fulfilled by the work they do. Listen to my podcast to learn more!
The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them.
As you’ll hear from my book review, Byron Sharp points out many interesting facts in his book, How Brands Grow.
With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now.
Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples.