What They Don’t Tell You About Internships
Don’t let the title fool you- this is an extraordinarily positive post! To remind you, I’m Brittany Blackman and I’m a marketing intern at PetNovations Inc. PetNovations Inc is the parent company to the brand CatGenie. The CatGenie is the world’s first and only self-cleaning litter box, equipped with reusable granules. PetNovations is responsible for sales and marketing, and customer service for the CatGenie in North America.
Teamwork makes the dream work
My name is Chloe Johnson and I am interning at Temple Athletics in their Sports Marketing Department. More specifically I work with the Creative Services team within sports marketing. So far in my first three weeks working in this department I have learned a lot about the internal side of Temple Athletics. The creative team’s main function is to create content to promote athletic events, fundraising efforts and ultimately bring in revenue for Temple University. As a student-athlete I was already familiar with many of the staff members and was able to see what a photoshoot, or video shoot looks like from the other side of the lens. As an intern, I have been able to see more of the behind the scenes efforts of what all this entails from the graphic design side.
Combining my two passions
Hi my name is Chloe Johnson. I am interning at Temple Athletics within their creative services team in the sports marketing department. This internship opportunity has been really eye opening for me because it is allowing me to combine two of my passions which are sports and graphic design. I have always been a visually creative and athletic person and those two things tend not to go hand in hand. So it is very exciting to finally be doing something that combines both of my skill sets. This experience has made me want to pursue combining these two passions in my future career. The best career advice I have gotten is “do something you love and you will never work a day in your life” and I feel like that really applies to my internship. Now I hope that someday I can work in the creative department at a professional sports team or athletic brand.
Network, Network, NETWORK!
Transferring to Temple University for the spring 2017 semester I felt a lot of emotions. I was excited for the challenge and new beginning yet anxious like a little kid the night before their first day of school. I was also nervous and a bit scared that I would be out of place. See, I wasn’t the traditional student. I went to college straight out of high school in 2009 but dropped out to enlist in the military. After enlisting, I started school again but due to the constant geographic and work schedule changes that came with my new line of work I was constantly taking breaks from and changing schools. Not to mention that I was also pregnant with my first child so making the decision to go to Temple was one that would require a lot of determination, discipline and dedication.
I could only take online and night classes a few times a week because of my job and my commute was an hour each way! And although I was just a few years older, initially sitting in classes at Temple I felt a bit unconnected with my classmates at times. Because of my military background some of my instructors and classmates thought that I was so cool, experienced and had the upper hand. However in my eyes I felt out of place and far behind. Not only was I completely switching career fields but going into my senior year I had yet to have internship while other kids in my class was working on their 4th and 5th internships. On top of that I was having scheduling and other miscellaneous issues with my command which conflicted me from taking the classes and from fulfilling my internship requirement, all of which I needed to graduate. After much debate and jumping through hoops, I made the tough decision to separate from active duty so that I could fully focus on obtaining my degree. Thinking the hard part was over I was feeling completely liberated! However in the same breath I still felt discouraged, scared and far behind because I had yet to secure an internship, I was juggling being a newly single mom nine hours away from family, I had just quit my job and not to mention it had taken me all of nine years to finally see the light at the end of the tunnel of undergrad.
Sprouting Young Readers, Writers, and Thinkers
Hi! I’m May Dougherty, a senior at Temple University, and the Marketing and Social Media Coordinator at Tree House Books, a non-profit giving library dedicated to bringing books into the homes of underprivileged communities and building a family of readers, writers, and thinkers.
As advertising majors, we tend to talk a lot about concepts but we never really experience much hands-on work in the classroom. At my internship at the Temple Small Business Development Center, I received much more hands-on training. My favorite part of the internship was working on website builders, such as Wix and Weebly to edit and manage website content for my businesses. Although I did not have much creative freedom when using these platforms, I learned a lot of valueable skills about SEO, content building, and importance of detail.I also used a graphics website called Piktochart, which I discovered during sophomore year as an infographic builder, as a way to make promotional materials for my clients. I worked on a lot of flyers, booklet covers, and brochures. Experiencing more hands on work made me wish that we saw more of it in the classrooms. Even though advertising doesn’t specifically require website building, I think it is a great skill to have. Another part of interning that I found interesting was seeing analytics on Facebook and ConstantContact. It is very interesting to see what Facebook and email blasts look like from the business side. I have definitely gained a new appreciation for mass emails and smaller business’ websites from my experience working with these platforms.
Events: Post-Planning Preparation
My name is Miranda Krause and I am this Fall’s Community Relations intern at the NPR affiliate and non-profit, WHYY!
The projects I’ve helped with the most this semester have been centered around assisting with the planned events listed on the events calendar. For example, there was an event planned around the Indie Lens Pop-Up Film Festival for the documentary Autism In Love. Once this educational documentary was announced to be premiering, I put together the event page so it could be registered and posted to events sites such as Eventbrite, PhillyWeekly, UWishUNu, TicketLeap, etc.
At my internship I have worked under a few people who have inspired me to be a better worker. My marketing Director Stephanie has only worked at Sodexo for a few years and she has completely revamped the marketing department from what it was. Prior to her hiring, on-campus events were virtually non-existent, she started the Baker Dave brand. On top of that, before hiring interns she would handle all of campus dining service’s marketing all on her own. She is very inspirational to me because she can somehow handle the stress of an entire campus while still being innovative and sucessful.
Learning Outside of the Classroom
During my time interning for the Temple Small Business Development Center, I learned a lot of valuable things about small businesses, marketing, advertising, and myself. To own and operate a small business takes a lot of hard work and determination. The two clients who I had the pleasure of working with both faced daily struggles. To be a small business owner you must be resilient. Sometimes you have to be able to drop everything, pick up again, and start a whole new marketing plan in the blink of an eye. SOS Daters, a dating coaching service, was the company that I worked more closely with of the two because the work was more hands on. I also felt a personal connection to the company itself and the message she was sending to her target audience. I couldn’t even begin to tell you how many times the owner, Annie White, would call me to tell me to “stop the presses” because something in her marketing plan had changed. Being able to work with her and experience the amount of hard work and dedication that she puts into her business was very inspiring. This experience made me realize the interest that I have in entrepreneurship. I admire the way that they are able to persevere and keep building both themselves and the company. I believe that I tend to have the same qualities that it takes to be that kind of leader. If one day I find something that I am passionate about, I would like to become a business owner. During my time interning I also realized that I really have a natural gift for graphics and more creative work. I would like to do work that is more creative based in my future career, despite the fact that I am in the account management track.
Working at Sodexo this semester has been an exceptional experience for me. In only a few months I have become much more adept in the Adobe Design Suite, I have come to understand corporate structure and I’ve even networked a little bit across campus. In the time that I have worked here I have been promoted twice, not in pay but in responsibility. I’ve been put in charge of both the Temple Dining social media accounts and Baker Dave’s Facebook. I have learned a lot about social media and using it to a company’s advantage. This is beneficial to me because in th modern advertising industry, social media is everything.
Make Connections and Stay In Touch
This past spring, I had an internship with Crossmedia in Philadelphia. Crossmedia is a media planning firm and though I did not necessarily want to pursue media in my advertising career, I wanted to gain a better understanding of the media side as my focus has been copywriting. I was received very well during this internship (they are an incredibly welcoming group to work with) and after the internship, I stayed in touch with some of the members of Crossmedia.
Adjusting to Adulthood
My internship this semester was overall a huge learning experience. Not only did I learn about the work I was doing and the industry I was working in, but I was learning how to be a fully functioning, working adult. That was probably the hardest lesson for me. I’m not someone that has ever been a morning person. I’m not one of those people that physically cannot function before noon, but I’ve never loved getting up early. Transitioning myself, and my sleep schedule, to allow me to get up at 7:30 AM on Mondays and Wednesdays was a challenge. Figuring out how to give myself enough time to actually get out of my bed, get ready, and get on the subway into the city was a little bit of trial and error at first. I realized I liked getting up a little earlier and being the first one in the office. It was also an adjustment getting used to working a full 9-5 day. I don’t think I’ve ever sat in one place for that long in my life. At first, the days felt so long and I was so exhausted by the end I didn’t want to do anything else the rest of the day. Eventually, I got used to that too and eight hours at a desk wasn’t so bad. I learned I could actually focus for that long if I tried (and consumed a lot of coffee) and I could actually get a lot done. I realized adulthood, and being on an adult schedule, really isn’t that bad. And 7 AM isn’t the worst hour of the day after all.
Beyond the Cubicle
When I first started my internship in August, I was daunted by the thought of sitting at a desk in a small cubicle that faced the bathroom, staring at a computer for eight hours a day. As I spent more time working, I realized that while that may be my reality sometimes, I also got to attend some really cool things that were definitely not located in the office. I got to go to a fundraiser for the Salvation Army in October which was a great experience. The event was held at the Bellevue and everyone got dressed up for it. It was so cool to see all different companies and people come together to support the cause. The deputy mayor spoke and the attorney general, Kathleen Kane, was there as well. The luncheon ended up raising over $11,000 in just a few hours. I also got to sit in on a city council meeting in October. The meeting was to hear testimony on the educational and social agenda for public and charter schools in Philadelphia. While it wasn’t the most exciting thing in the world, it was cool to be inside City Hall and get an inside look at how our local government operates. It’s been really interesting to get to see what people in the industry do beyond desk work and being in the office.
It is Finally Here!
Although there have been smaller important things leading up to this big event such as marketing the non-profit and helping those in need find homes/furniture to start their new lives, the most important thing of the year is finally here. After months of finding the perfect center pieces, making programs, seating charts, volunteers etc. I will finally be able to see it all come together. Our fundraising breakfast is this upcoming Tuesday. I am so excited to see how it turns out. Last week I was making final touches on the program that I spent weeks making and I thought to myself, ” I am going to be so proud when I see these programs on the table”. I see programs at events all of the time but to actually say I spent hours working on it just for this event is a good feeling! I put a lot of time and effort into this event and I am very proud.
Life is an AdVenture
As a project management/analytics intern at Brian Communications and RealTime Media I was quick to learn that the concepts that we learn in class and utilizing them are two vastly different things. I thought that my days would be spent doing trivial work and going on coffee runs but less than an hour into my first day I learned that that was certainly not going to be the case. My time spent as an intern has been spent doing actual work for clients along side the rest of the full-time employees. Receiving crash courses on various analytical tools has already made my time spent being an intern an invaluable experience. Combining this new found expertise along with applying that to real client based campaigns has brought me out of the class room and has given me a glimpse into what it is like to work in an agency. Working at Brian Communications has also taught me to the importance of social media in today’s extremely modernized and connected world. I have been fortunate enough to have been given the opportunity to run an entire social media campaign entirely by myself. This has taught me the importance of media planing as well as how to utilize the ad functions of various social media websites including Twitter, LinkedIn, and Facebook. Learning how to segment demographics as well as how to reach those demographics has also been an expense that has brought me outside of the classroom as just a concept and into the world of actual clients and consumers. In other words my expectations of coffee runs and being hidden away from the rest of the employees was quickly thwarted. Hearing that the world of advertising being a faced paced working environment was always something that I moved to the wayside but experiencing it first hand has been an extremely eye opening and exhilarating experience. Being one of the few in the research track has always made me feel somewhat disconnected from the rest of the advertising students and I was never entirely sure where I would fit into and agency but I have learned that the creative starts with data. It is a vital and essential part to creating any campaign. Without research the rest of the team would have no idea the direction that the campaign should be taken in.