Survey Says!
It is known that surveying and focus groups can give you valuable insight into consumer brand perceptions. They can also be used to test potential ad campaigns and positioning before they are fully developed to make sure they are…
Adlib
The Experiences of Temple Advertising Students
Sheldon Abba
The next “Big thing”
Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign…
Adding Client Value Through Creative Leveraging
Advertising executives have a responsibility to provide the client with creative content that holds great value beyond just the message. The industry requires the work produced by the agency to be powerful and the common trend has been to leverage…