The Experiences of Temple Advertising Students
Mercedes-Benz Fashion Week in New York City is one of the biggest events of the year on America’s fashion agenda. The biggest, best, and most luxurious brands will be strutting their styles down the runway starting February 13th, and all…
Three things are certain in this world: death, taxes, and the photoshopping of print ads. Guidelines on just how far companies are allowed to go with their airbrushing are slowly setting in, but what can be said for publishing images…
The main objective of fashion ads, despite their general lack of a campaign-able storyline and body copy, is to make the consumer want to be that woman or man in the ad; covet what they have and become who they are.…
California film maker Jesse Rossen was inspired to create this funny-yet-tragically-true Photoshop parody, titled “Adobé Fotoshop” after seeing an overly dramatic and quite obviously re-touched wrinkle remover infomercial late one night. Rossen, through creative direction and sarcasm, describes Photoshop as a…
You treat yourself to a well-deserved shopping spree and are totally satisfied with your retail therapy finds, only to discover an amazing coupon in your inbox and/or mailbox a few days later for the exact store you just blew your last…
GoDaddy can certainly be considered one of the many memorable and expected brands that advertise during the Super Bowl each year. The company, a web domain hosting site, has become well-known for their racy, often borderline sexually inappropriate ads, even…
Its that time of the year again: the 2012 Superbowl is approaching, and sports fans and ad geeks alike are getting ready for the biggest Sunday TV event of the year. Generally, we can expect big names from car brands,…
When creating good advertising, we are taught that it is of the upmost importance to consider our target audience’s feelings, and what their reaction may be to what we put out there. So, when French powerhouse fashion retail company La…
Since beginning my internship at Diccicco Battista Communications earlier this May, the entire creative team – web developers, writer, creative director and designer – have been hard at work on The Original Canal’s new website. The Original Canal’s, a liquor…
“Business in the front, party in the back” – you know what I’m talking about. This pretty much sums up the layout of DBC’s office space. We’ve discussed in many of our advertising classes the way that typical full-service advertising…
I have been given the amazing opportunity to continue my summer-long internship with Diccicco Battista Communications through my fall semester. Diccicco Battista Communications – “DBC” for short – is a full service advertising agency located in Conshohocken, PA, where they…
…Is that I still have a lot to learn. Though I’ve completed my required 150 hours at MOD Worldwide for the semester, I plan to continue to take advantage of this great opportunity and gain as much experience as I…
One of the first lessons I can remember learning in Professor Olson’s Intro to Advertising class is that when developing an ad campaign, one must always take into consideration who the audience is. The famous example that paired with this…
It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could…
