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Zachary Campbell

Leading Discouraged Teams

Newspaper Ad Sales is Hard – But not Impossible Newspapers are known for their glamorous exposés that shed light on atrocities, accomplishments, and everything in between. The authors who spin these stories put their byline with their name to mark…

Native Advertising: The “New” Trend

There is a “new” trend hitting the advertising world called native advertising. I put new in quotes because there is absolutely nothing new about it. A native advertisement is simply a text-based ad that supplies the advertiser with the ability to…