Daniel P Peterson

Daniel P Peterson

Daniel Peterson is an Advertising: Art Direction major at Temple University, and currently works as an Associate Marketing Communications Coordinator at AmeriHealth Administrators. His background includes: Design, copywriting, and video production.

It all Started in the Mailroom

  Last summer at AmeriHealth Administrators (AHA), a top performing third-party administrator in the health care industry, I was a “Marketing Communications Intern.”  The summer before that, I worked in the mailroom. This summer at AHA, I’m not working in…

The rewriting process

Luke Sullivan, veteran copywriter and author of Hey Whipple Squeeze This: The Classic Guide to Creating Great Ads, states on his blog, “100% of everything you create in this business will be second-guessed and 95% of it will die.” Well,…