Ethnography for Marketers – A Book Review
Ethnography for Marketers is a hand-held guide for ethnographic research that dives into every branch of the qualitative method from a professional and applicable standpoint.
The Experiences of Temple Advertising Students
My name is Miranda Krause and I am this Fall’s Community Relations intern at the NPR affiliate and non-profit, WHYY! The projects I’ve helped with the most this semester have been centered around assisting with the planned events listed on the events calendar. For example,…