I am a few weeks into my internship at Philly2night, working as a social media intern.  If anyone isn’t already familiar, Philly2night is a nightlife/food/drink/happy hour/local event resource.  So far I have been learning how to perfect my social media skills.  The biggest struggle I have had so far is trying to figure out a way to break through the clutter we all so frequently face while using any social media platform.  However, I was given a ton of great insight about the statistics behind online postings.  For example, what times are best for posting, using a word economy, and…

I have completed four weeks worth of work for Miles High Productions, now working on over eight different entertainment campaigns, including Toby Keith’s new alcohol campaign “WildShots”,  an up and coming female electronica artist “Natalie Walker”, and a Chicago rock festival “MOB Fest”. Having the ability to work with various forms of campaigns (musicians, events,  new products) is giving me a closer look at different marketing strategies for online social media. The strategies that I would use in order to market an upcoming musician is far different from marketing a product campaign, even if I am using the same social networking websites. An example…

My internship at WMCN, an independent television station outside of Atlantic City, NJ, has given me a great opportunity to observe and be a part of the television industry. Though most of my days consist of close captioning local infomercials or shadowing the editing process, about two weeks into my internship I had the chance to be part of a three man crew at a infomercial shoot at a car dealership, The Jeff Dambrossio Auto Group, in Downingtown, Pa. About a week before the shoot, Justin, the station’s head producer, jokingly told me that our shoots were cursed, because on the last…

The summer is flying by and I am already five weeks into my NBC internship. The initial few weeks was all a learning process, mainly a way for me to figure out my own style of marketing. I was given assignments throughout the first half of this internship to put together power-point packages for future clients who would advertise on NBC 10 Philadelphia. The slide-shows that I would put together were all used as sample packages that were only used to train me on how to put together these projects for the clients. The sample packages that I completed were for…

I recently read today that 1 in 10 pets have some type of social networking profile.  On Facebook, 14% of dog owners have made a profile for their pet.  So here at Philly2Night, I wonder how many dogs I have invited to open bars around Philadelphia.  Not to be disconcerted, I’d like to look on the positive side of this interesting phenomenon. Perhaps it means we are getting more and more comfortable with the way we use the internet as a form of communication.  I see a difference in a way we live through the internet these days.  I think…

With over a month done of my sales internship at Talk Radio 1210 WPHT, I am happy to say that I am finally doing real work and enjoying it.  From my experience so far, I have found that sales is one of the most hectic professions in the business world.  That is why I have found myself doing much of the research work for potential and existing clients because the other sale associates just do not have the time to explore the web and build excel spreadsheets.  My main tool has been Arbitron.com which is a research company which collects…

Since I was a child, I have developed a fear of talking to strangers on the phone.  I really couldn’t explain why. I became uncomfortable, restless, and nervous.  My voice starts shaking and palms begin sweating.  Weird, I know. You’re probably thinking I was crazy for caring who is on the other line and believing I’m being judged on my delivery, but I couldn’t help it. I remember in my interview with my now supervisor, Joanne Marder, my phone skills were questioned.  I was in the moment and responded, “Not a problem, I talk on the phone all the time…”…

The fast paced day-to-day at an ad agency leaves no time to use complete sentences.  Thats why the industry has coined a slew of acronyms to streamline communication.  This is a cheat sheet I’ve complied in my time at SAY Media- you’re welcome. GSC: Global Sales Call – This is when all the company employees and big wigs get on a conference call to discuss weekly and monthly goals. ATS: Average Time Spent EOD: End Of Day – What we all work towards. CSM: Client Service Manager DAA: Digital Advertising Alliance –  CMO: Chief Media Officer IMP: Impressions – being…

Hey! My name is Adam Libon and as before stated I work with Red Bull Records advertising, promoting and marketing their four bands. So far this experience has taught me a few things. First off, there are a lot of things one can do to advertise bands. You can pretty much do anything and as long as the word is out about it then people will be happy. For example, since Social Media is so popular now, the label goes online to see who is talking about the bands. So reposting things on Facebook or retweeting things on Twitter, the…

It’s my 5th week at At Media. So far, I’ve learned a lot about things I thought I had already mastered like social media. Facebook and Twitter alone can be used in ways I didn’t know about for marketing and promotional purposes. What you say, how you say it, who you involve is all a delicate process and needs to be done correctly. It seems so simple posting the specials for a local bar or a sale for a clothes store but truly engaging your audience, talking with them instead of at them, is a skill that I’m learning to…

When I first made contact with the March of Dimes, applying for this internship position, I wrote that I was excited about the possibility of getting involved with such a dynamic organization. I may have been sucking up a bit, but I wasn’t lying: I had done some research on the company and discovered that its focus had changed quite a bit since its inception. The March of Dimes was founded in 1938 by President Franklin D. Roosevelt to fight polio. At that time it was called the National Foundation for Infantile Paralysis, the early-twentieth-century name for the disease poliomyelitis,…