AdLib - Page 159 - The Experiences of Temple Advertising Students

March 1, 2011
1 Comment

Gotta Be a Go-Getter

Aside from designing some really cool content at Maiden Media Group, I have found that my favorite part of my internship has been immersing myself in a variety of other departments and activities. We have been taught in classes and heard from guest speakers for years that the best way to make an impression on an agency, and also learn the most, is to make an effort to get involved in any and all aspects of the agency. Just because I am a design intern doesn’t mean that I am interested in limiting myself to just that. My first…

Phil Matarese
March 1, 2011

Cliches- A good thing?

Seth Godin is a marketing heavyweight (a quick trip to his Wiki will attest to that). I came across a blog post by him recently, and knew I had to share it here. He writes a very insightful post on clichés and how to use them to your advantage. Here’s the thing: you can’t stand out if you fit in all the way, and thus the act of deciding which part isn’t going to match is the important innovation. It’s a short and sweet article, so be sure to check it out HERE.

Andrew Rutledge
March 1, 2011

Throwback Designer: Gerd Arntz

Gerd Arntz, a graphic designer from the early 1900’s is probably one of the most implicitly secret inspirations of today’s design. What may seem like clip art to the average person, is a collection of prints created by Gerd. He displayed political wrongs and social movements through simple one color designs. Even if you don’t like his simple style, his work is used in everything and basically shaped the modern day icon. Trust me, even if you think you don’t like it, I guarantee you use this work in your work at one point.

Sandra Valera
February 26, 2011

Spend a Semester in Brazil Info Session

Studying abroad can be a great experience in your college career. Vacationing at these places is much more different than going to actually learn about a country, embrace its culture and gain college credits. If you love traveling you should definitely check this out! Semester in Brazil Info Session Friday, March 4 2011 Noon – 1pm Ritter Hall Annex Room 671 For more information about the full semester program go here For more information about the summer semester program go here

Sandra Valera
February 26, 2011

The Adjustment Bureau REVIEW

One of the coolest things about going to Temple is all of the opportunities we get to watch free early screenings of movies. The Adjustment Bureau was more of a love story as opposed to an action packed film but it was interesting nonetheless. It will make you question minor things that happen in life that to you are meaningless but in reality are guiding you down the path to your destiny. The Adjustment Bureau gets a rating of 4 out of 5 from me. As for my experience at The Reel, because it was a free screening one must…

Megan Wolff
February 25, 2011

Soda’s So Stylish

The soda and beer industry are using a variety of new methods to promote their low-cal variations of beverages. Two “cans” that stand out especially are Michelob Ultra, and the newest 10-calorie Dr Pepper TEN. Michelob, known as one of the lowest calorie beers on the market, now has cans that are tall and thin, as opposed to the standard stout, cylinder cans we have all always known. This method of advertising is subtle and clever, as it implies skinniness without having to say it; it is recognized every time someone picks up the can to take a sip. A…

Jin
February 24, 2011

Two 1 Five Design Group

I’ve been interning at Two 1 Five Design Group for couple of weeks now. I think it’s different from other internships because not only do you learn your responsibility but the responsibility of the whole process from start to finish. It’s basically a learning experience to teach you how to start your own business and run your own company. I’ve been learning lot of different ways to catch the eye and play with how the eye reads using contrast and other principles. The company handles more internet and paper ads rather than television. I see that there are lot of…

February 24, 2011
1 Comment

Who Loves Ya?

This is my second semester interning at LevLane. I work with the media department to buy, plan, and track media for our clients KFC, Taco Bell, Kennedy Health and others. For the last couple of months I have been working on Overnights, creating media proposals, and invoicing. I recently did my first completed media plan and buy myself. It felt awesome! I completed the proposal to the client, he approved the plan, and I made the buy. It is really satisfying knowing that what I am doing on a day to day basis is something that I could see in…

February 24, 2011
1 Comment

Parkinson Council Upcoming Events

The Parkinson Council has an upcoming event that many might be interested in. As you all know by now, I am interning with the Parkinson Council, helping them advertise for these upcoming events. The first major event is on April 16th 2011, the 10th annual Walk for Parkinson’s in Philadelphia. Registration for the event can be done online at www.theparkinsoncouncil.org under the Stamp Out Parkinson subpage. The walk will begin rain or shine at Lloyd Hall on Kelly Drive at 9 am. For more information about this event you can contact the Parkinson Council’s at 610- 668- 4292. Save To Date: Monday, June 27th Parkinson Council’s Golf Classic Below I have posted…

Kristi Olphin
February 24, 2011

Revisions and clients and deadlines – Oh my!

It was only a matter of time before I encountered my first deadline experience in the “real” world of advertising. The word “deadline” originated in 1855, and referred to “a boundary around a military prison beyond which a prisoner could not venture without risk of being shot by the guards.” A bit extreme when we think of a deadline in today’s context, nevertheless the consequences of missing a deadline very well may compare. While working one day at my internship at MOD Worldwide, located at Broad and Walnut streets in Center City, the whole office was feeling the heat from…

Andrew Rutledge
February 23, 2011
1 Comment

New Identity Design: ‘All About Tea’

The agency Moving Brands, created this new identity for “All About Tea” based in Portsmouth, UK. Their execution makes sense based on the brief: “Moving Brands were tasked with creating a new identity that would stand out in a “sea of sameness.” The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. It was also vital to communicate the founder’s passion for the art and intricacies of tea.” I think this new identity will definitely stand out from the typical deco-design style tea packaging that clutters the shelves. I like that…

Andrew Rutledge
February 22, 2011

Information Design

Information design, AKA infographs, are getting increasingly popular every day, week, month, year. Personally I find them tough to do, basically because it is really easy to make them look cheesy. In this primarily image heavy post I am featuring the work of Christoph Almasy. His information design is unparalleled as far as I see it and I will definitely always reference him when it comes to designing this sort of project. Enjoy and check out Christoph at his site.

Phil Matarese
February 22, 2011

Writing Your “About Me” Page

It’s a good idea to have some sort of online presence outside of Facebook. A blog is an excellent way to showcase your unique tastes and talents. Every blog has (or should have) an About Me page. This allows users to get a quick insight into you and your background. Even if you don’t create a blog, chances are you’re going to have to define yourself some time in the near future. FreelanceWeekly recently wrote a great article on the art of the writing an About Me page. You can find the article in full detail HERE. Their seven rules…

Sarah Mariano
February 21, 2011
4 Comments

Facebook may help the dot.gay application

Have you heard about the .gay initiative? Scott Seitz, the CEO of dotGay, is planning to ask the Internet Corporation for Assigned Names and Numbers (ICANN) to approve .gay as ICANN’s application period begins. Facebook recently began offering the following options for ‘relationship status’: civil union and domestic partnership. This marks a milestone (perhaps just a small one) for the LGBT community online. You can “get involved”, support, or follow the news on the .gay initiative here.

Andrew Rutledge
February 21, 2011
1 Comment

Activia Campaign by Young & Rubicam

Okay, so Activia has a new campaign that just launched, developed by Young & Rubicam. They are an agency based out of Prague, Czech Republic. I’m sure that they were going for a concept that they wanted to really spark an interest among society towards this apparent problem, I think they just pissed a few people off though. I like this style of in your face advertising to get a message across and to try and really push call to action. This one just doesn’t do it for me, any thoughts on it? Let’s start a discussion! CLICK ON IMAGES…