The book Consumer.ology by Phillip Graves is all about the flaws he sees in conducting market research, and how to fix them.
Read MoreConsumer.ology – The Myths of Market Research
As you’ll hear from my book review, Byron Sharp points out many interesting facts in his book, How Brands Grow.
Read MoreHow Brands Grow–A Book Review
With a background in marketing and psychology, Nick Kolenda has been a professional mind reader for over 10 years now.
Read MoreMethods of Persuasion: How to Use Psychology to Influence Human Behavior by Nick Kolenda
Insight generation can sometimes be unclear and hard to define, but Hunch provides detailed frameworks and examples.
Read MoreHunch: Turn Your Everyday Insights Into The Next Big Thing
I need a new creative process ...
Read MoreThe Black Lodge
Packaging is where my heart is at the moment. It will probably change, but for now catch me working on some granola labels !
Read MorePackaging Please
As I wind down this internship, it was awesome to experience that feeling of women helping each other out ...
Read MoreWoman Owned
Working in a large, and well know company can be scary at first ...
Read MoreWorking at Runner’s World
Me v.s. the best Chinese Dota2 players at my internship!
Read MoreDota2 Live-Streaming
Explaining PC games to the interested clients .
Read MoreDota2 At My Internship
Philadelphia Navy Yard as a flourishing cultural attraction.
Read MoreCohere Media Agency
I now embrace the 'Copy' in "copywriter' !
Read MoreA Damn Fine Cup of Copy
Taking on this whole process almost immediately after I had started was pretty intimidating... but overall super rewarding.
Read MoreInterning at Cohere Media
Interning can be terrifying and wasn't easy but you improve in time and there's nothing like the feeling of finally getting it!
Read MoreLogos Round …138
Just Born candy company has a contagious upbeat attitude just like their products !
Read MoreCompany Culture