Hi! I’m Aubrie, a senior in Advertising and currently, a Brand Strategist Intern at Finch Brands. This experience has taught me a lot, but most importantly, it gave me confidence I need about my field. Because if were being honest, I felt like a baby in a business suit the first time I walked into the office. But I soon learned that I really do have the skills and education that it takes to be a successful advertiser.
I love this internship because Finch Brands gives me hands-on experience of what it’s actually going to be like in the advertising universe. On my first day I didn’t know what to expect, because it was my first internship that wasn’t in-house and I basically made up the marketing team, but overall it exceeded my expectations. Finch is a smaller size office with an open culture that makes everyone in the office approachable, which is one of my favorite aspects of Finch. I’m a question gremlin and am always curious about what’s going on in the office and how things operate. So being able to walk straight up to the CEO or president and casually asking how to measure metrics for a client and getting an inside scoop (with a smile) is something I don’t think would fly in every office and I’m so thankful for them being such great teachers as well as amazing brand strategists.
Some really positive things that I learned at my time at Finch is a huge part of advertising is really understanding people and how they work, what they do and what they like. Obviously, from class I knew this was an enormous part of advertising, but seeing it come to actualization for real clients and seeing those insights put to work is so interesting and the process of it all is frankly, fun! Sometimes they take me on field trips (I dubbed them field trips) and I get to go to focus groups and really play the role of brand strategist. Listening from behind the glass, I felt like a real professional, because I was actually contributing to the process. My boss later collected my notes and implemented my findings in a presentation for the client. Instances like this or even when they use my secondary research for client work, they really make me feel like I’m part of the team not just an intern.
To make a full circle Finch has taught me that I should have confidence moving forward in my career choice, because they have helped me grow in my understanding of the business and gave me great tools to further myself as a professional. Overall, this experience has been a ten out of ten and has only made me more excited for what the future may hold, and I no longer feel like a baby in a business suit! So, thank you Finch, it’s been amazing!