The National Association of Recording Merchandisers (NARM) is a trade association for the music industry. NARM and digitalmusic.org, NARM’s sister organization, hold a convention each year. This year’s convention, Music Biz 2013, is being held in Los Angeles. The convention brings together every part of the music business including retailers, record labels, distributors, and start-ups, to discuss issues within the industry, share ideas, and learn about how the industry is evolving. Being part of a trade association has given me a whole new outlook on the music industry. I’ve learned about several different fields I could see myself working in that…

Back in February, I had the pleasure to accompany my internship, Kings Rule Together, to NYC on a vending trip. It was a natural hair event hosted by Taren Guy, a huge supporter of K.R.T. with over 500 people in attendance.  It took me out of my usual role of being behind the scenes doing graphic design to interacting with actual consumers.  Instead of portraying the brand through art, I had to speak with consumers about the brand, our message, and the product. In the beginning, my interactions were dull, but over time I became more comfortable and relaxed talking…

Hello! My name is Kendall Jackson and I’m a junior at Temple studying Advertising, with a concentration in Art Direction. For the past two months, I have had the pleasure of interning in the sales department at PHL-17, a local television station in Philadelphia, PA near Bala-Cynwyd. Although I am a creative at heart, working as a media sales intern has really allowed me to see advertising from a new perspective. When I arrived at PHL-17 on my first day, I’ll admit that I was extremely nervous. I had tons of questions swirling in my head: “What will I be…

Interning at NARM, one of my main responsibilities is compiling information for Music Biz 2013‘s Official Guide, a comprehensive list of the convention’s schedule, speakers, programs, attendees, sponsors, and award winners. The convention will consist of over 100 speakers educating attendees on a variety of topics and issues relating to the music industry. These presenters are CEOs, presidents, VPs, founders, and higher-ups from major and indie labels, traditional and digital distributors, music services, and apps along with a plethora of other companies. I receive and edit the bio of every single Music Biz 2013 speaker. Through this task, I am learning about…

This is MOD Worldwide, a small design agency in Center City Philadelphia. But don’t let its size fool you! Within this office are some impressively learned minds in the field of advertising and design. Though there are only a dozen or so full-time employees and a few interns at the moment, the high concentration of talent in one room never ceases to impress. Thus far, I have had the pleasure of sitting in on morning staff meetings, contributing to social media and advertisement executions, and running errands to various offices around the city. It is safe to say that I…

I am currently in the middle of my second semester interning with the Philadelphia Flyers. However this semester has been drastically different than the last because of the end to the NHL lockout. My official internship is with Game Day Presentations. We are in charge of executing all the promotions during the game. Outside of the Flyers, I also work with the Philadelphia Wings Lacrosse and Complex Marketing. This semester one of the projects we’re working on is the marketing and PR plan for the Rugby Seven Collegiate Championships in June. We began working on the PR and advertising plans…

The first day I arrived at the Relapse Records office in Upper Darby, I was sure I was lost. I don’t take the bus often in Philly (there’s too many and I find the subway more convenient) and I like to avoid any stressful situations that involve pulling a chord to alert the driver of my  stop. Anyways, when I got off the bus I saw a big warehouse attached to a kung-fu studio. I knew that was the building, but I was unsure of exactly where the entrance was. I called my supervisor, Bob, with whom I had previously communicated with,…

I’ve become disillusioned with the traditional advertising agency route over the past year at Temple. Consequently, I wasn’t looking forward to finding an internship because I felt guilty when I thought about the possibility of taking away an experience from somebody who would appreciate it more than me. I was discussing this with a higher-up of 12+, which I was volunteering for at the time, and he told me that they were always looking for help around the office! I’ve been working at 12+ for a few months now and I think it’s absolutely wonderful. Our office is located inside The…