The Experiences of Temple Advertising Students
Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and In-Depth Interviews, written by Jean Bystedt, Siri Lynn, and Deborah Potts, is an interesting and fun read for anyone interested in conducting interactive and enjoyable qualitative research that creatively spans beyond…
Nielsen is going beyond tracking what you watch to tracking all of your purchases as well. Linking TV viewers to their individual purchases has been available to packaged-goods marketers for a few years now, but Nielsen is now making this…
Growing trends and changing consumer preference carve out a space for the Naturalista, a woman with natural hair. Marketers and brands must understand her motivations, passions, and how to gain her trust. She faces challenges and concerns and in order for…
Understanding the mindset of your consumer is key when developing a strategy, deciding upon creative and even interacting with them through social media. It’s the basis for how they’re going to react to your ads and as the market becomes…
There is always some new kind of technology gadget coming out. Once you think you’ve gotten the best and newest gadget, another one comes out and tops it, much like when the IPad came out. Now consumers are running after the IPad 2 and…
