Mr. Opportunity: Knock it off…
I think he's suffering the same ailments as the caveman. He's a person by default and for him to stand out he has to be more than what he is.
The Experiences of Temple Advertising Students
King of Creation Myths! We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my…