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Behind the Music at Sony Music’s The Orchard

Hello everyone! My name is Arianna Watkins, and I'm a rising senior at Temple University majoring in Advertising with a concentration in Brand Strategy and Research. This summer, I've had the opportunity to intern with Sony Music’s The Orchard, a subsidiary of the company. The Orchard is a music distribution company, and, here, I interned with the Video Services Marketing team. Over the summer, I've also had the pleasure of being an SMG Impact fellow and being a part of the 2024 Multicultural Advertising Internship Program (MAIP) Cohort. 

Skittles ‘Touch’ Online Ads

If I had a dream account to work on, I think I’d have to go with Skittles. Of course, I’m basing this solely off of the completely insane and original advertising they have already (I don’t even particularly like candy).…