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Sheldon Abba

Survey Says!

  It is known that surveying and focus groups can give you valuable insight into consumer brand perceptions. They can also be used to test potential ad campaigns and positioning before they are fully developed to make sure they are…

The next “Big thing”

Working at Ogilvy and Mather has opened my eyes to major trends emerging in the industry. I believe the next “Big Thing” in advertising is complicated given the array of pieces that are needed to create any great cohesive campaign…