The Experiences of Temple Advertising Students
Today JetBlue airlines surprised it’s Twitter followers by announcing that they would be giving out free airfare in Manhattan. The only perk is that you have to “find” them. This is a perfect example of how businesses are beginning to incorporate social media into their advertisement and marketing plans. The…
As Temple students, many of us have traveled to the heart of the city only to be greeted by the scent of putrid air and homeless men and women searching for their next meal in a garbage can. Clearly these people are in need of help, but like many problems…
King of Creation Myths! We have a cliché in advertising that goes like this, “Don’t sell the steak. Sell the sizzle.” In a previous post I offered some opinions about Nationwide’s “The World’s Greatest Spokesperson in the World” and Geico’s caveman. In my opinion, the caveman is the greatest spokesperson. Both Nationwide and Geico…
Advertising Agency: BDDP & Fils / France The copy of this magazine ad reads “Smoking is being a slave to tobacco.” This photo is only 1 of 3 in the public interest campaign put out by Association de défence contre le tabac. What is the creative strategy here? To show…
Social Media sites such as Myspace, Facebook, LinkedIn and Twitter have changed the way we communicate with others and the way businesses communicate with us. Nowadays, any business large or small can create a profile on a social media site to connect with consumers. These profiles allow businesses to give…
I recently came across a banned Superbowl advertisement for ManCrunch.com, a website where gay males can interact. This commercial definitely catches you off guard, makes you laugh, and shocks you a bit. CBS apparently thought the ad was too risky to run, and stated it “is not within the Network’s…
I attended the Philly Ad Club Media Crawl. Philly Ad Club hosts many of these ‘Crawls’ reaching out to companies specifically in Philadelphia. During this event we visited Philadelphia Business Journal, CBS Radio, KYW Radio, and Fox 29. This was a great experience to gain knowledge in this specific industry.…
Hi everyone! My name is Devan West, and I am a senior studying advertising at Temple. We all know how important it is, especially in this major, to have an internship. After all, it is a requirement in the curriculum. Currently, many students in the advertising department hold internships at…
Russ... Is there any other way to look?
There are many “Shock Advertisements” going around. This Ad was created by an advertising agency, Serve, that Family Violence Partnership hired. This advertisement is to make people more aware of the rising acts of statutory rape, specifically in Milwaukee, where it is being found more prominent. Is this something that should…
Would you be upset if you found out your mail carrier was trashing your junk mail before you even got to look at it? Most people would give him a high five! Or would they?
Find out why promotional games are really lost leaders.
